Brand Marketing Manager at Springer Nature | Chester, Cheshire West and Chester, UK

Springer Nature

Brand Marketing Manager

Chester, Cheshire West and Chester, UK (Unknown)

Salary Not AvailableManagerFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand stewardship for global Health+ and Adis, shaping positioning, assets, and multi-channel campaigns while embedding AI to scale thought leadership and measurement.

Brand ownership across global markets with internal alignment and consistent voice
Integrated campaigns, content assets, and cross-functional collaboration to drive credibility and growth
AI-assisted ideation, research, and editorial quality to scale content program

Job Description

Responsibilities

Brand & Communications: Strengthen and evolve the Springer Health+ and Adis brands to increase recognition, consistency, and market differentiation across global markets
Brand & Communications: Act as a brand ambassador internally, driving alignment and consistency across teams
Brand & Communications: Ensure a consistent tone of voice, messaging, and visual identity across all communications
Brand & Communications: Support PR, external communications, conference activity, and industry engagement to raise brand visibility
Thought Leadership & Content: Lead thought leadership initiatives that enhance brand credibility, influence industry conversations, and support commercial growth
Thought Leadership & Content: Collaborate with scientific, editorial, and commercial stakeholders to develop high-quality, insight-led content
Thought Leadership & Content: Create compelling marketing assets, including white papers, reports, webinars, articles, case studies, and executive communications
Thought Leadership & Content: Translate complex scientific and healthcare topics into clear, engaging, audience-first content
Thought Leadership & Content: Embed AI-assisted tools to support content ideation, research, and scalability, ensuring accuracy and editorial quality
Strategic Marketing & Campaigns: Develop and execute integrated B2B marketing strategies that drive brand growth, engagement, and commercial impact
Strategic Marketing & Campaigns: Plan and deliver multi-channel campaigns across digital, content, events, email, social, and partner channels
Strategic Marketing & Campaigns: Develop targeted messaging and positioning for healthcare, pharmaceutical, and scientific audiences
Strategic Marketing & Campaigns: Use data and insights to measure campaign performance and optimise effectiveness
Strategic Marketing & Campaigns: Leverage AI-enabled marketing and analytics tools to improve audience targeting, efficiency, and impact
Leadership & Collaboration: Balancing time and support between both external brands and between the SH+ global and local pillars
Leadership & Collaboration: Work closely with commercial, editorial, scientific, and product teams to align marketing activity with strategic goals
Leadership & Collaboration: Partner with sales and business development teams to support lead generation and client engagement
Leadership & Collaboration: Manage external agencies, freelancers, and creative partners where required

Requirements

Ideally educated to degree level or equivalent combination of education and experience
Experience in healthcare communications, scientific publishing, medical education, or a related field
Proven ability to deliver integrated B2B marketing campaigns
Strong content development and storytelling skills, particularly within scientific or healthcare contexts
Ability to translate complex scientific concepts into clear, engaging marketing content
Experience working with cross-functional stakeholders, including scientific and commercial teams
Excellent written and verbal communication skills
Strong project management and organisational skills
Data-driven mindset, with experience analysing campaign performance and applying insights
Interest in applying AI tools within marketing, content development, or research

Nice-to-have

Familiarity with CRM, marketing automation, analytics, and digital marketing platforms
Experience using AI-powered tools to enhance marketing workflows and performance
Understanding of SEO, social media strategy, and content marketing best practices

Springer Nature

4.0 Glassdoor

Be Part of Progress - together we bring greater understanding to the worldSpringer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. Global key facts:Established for over 180 yearsNearly 10,000 colleagues200 offices in 45 countries on all continentsWorld’s largest academic book publisherPublisher of Nature, the world’s most influential journalFirst company to publish more than 1 million Open Access articlesKey brands and imprints:Springer Nature is home to some of the best-known names in research, health, educational and professional publishing. Every day, around the globe, our brands reach millions of people.NatureSpringerBMCPalgrave MacmillanApressMacmillan EducationScientific AmericanSpringer Health+Springer MedizinResearch SquareJ.B. MetzlerBSLAdis

Founded in 2015

DEU

13K employees (5,839 in marketing)

group.springernature.com

78% recommend to a friend

80% CEO approval