Brand Marketing Executive

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

brand ownership and cross functional activation guide the role, focused on making the refreshed brand land inside and outside the charity while feeding data-driven insights to the business.

  • Brand governance: align internal teams and external agencies around the brand and ensure consistent activation.
  • Activity and fundraising: own key brand marketing campaigns across online and offline channels.
  • Tracking and reporting: build and circulate brand trackers to drive insight and action across the org.

Job Description

Responsibilities

  • Working closely with the Brand Marketing team, and wider Brand team, on the continued implementation of the charity’s refreshed brand (internally and externally).
  • Supporting the creation and delivery of key brand marketing activity and fundraising activities across online and offline channels.
  • Leading on the creation of our monthly and bi-annual brand tracker reports for circulation to the wider organisation.
  • Championing the brand across the organisation by building understanding of the value of our brand.

Requirements

  • Experience in providing brand oversight for internal and external teams.
  • Experience working on brand marketing campaigns from start to finish, including planning, creative concepting and delivery.
  • Strong understanding of brand and marketing data, with the ability to analyse results, identify trends, and support data-driven brand decisions.
  • Experience developing brand tracking and brand measurement to create actionable brand insights.
  • Experience working with agencies and/or managing external stakeholders.
  • Excellent project management skills.
  • Excellent organisational skills.
  • Exceptional relationship builder.

Benefits

  • 30 days annual leave (plus bank holidays)
  • A flexible approach to working arrangements.
  • Access to our enhanced pension scheme
  • Life assurance
  • Access to various health and wellbeing schemes, including the employee assistance programme.
Great Ormond Street Hospital Charity logo

Great Ormond Street Hospital Charity

We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children the best care and the best childhoods possible. For the hundreds of children from all over the UK who are treated by Great Ormond Street Hospital every day, for children with rare or complex illnesses everywhere, for this generation and all those to come. Because we believe no childhood should be lost to illness.

London, England, GBR
548 employees (59 in marketing)

Traffic Signals

Monthly Visitors
161.9K
Monthly Google Ads Budget
$915
Traffic Source Mix
Search
50.8%
Direct
31.9%
Referral
13.2%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~548

Marketing Team

Marketing Team Size
42 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

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