Responsibilities

• Based in London, liaise daily with global brand headquarters to deeply interpret global brand strategy, core values, and visual guidelines
• Develop annual brand development plans and marketing budgets for the Chinese market based on Chinese market trends, consumer insights, and competitive analysis, and secure headquarters' approval and support
• Establish and maintain a unified brand asset library to ensure all communication touchpoints in the Chinese market are highly consistent with the global brand image
• Convey core brand messages to the Chinese operations team and provide professional brand guidance and training
• Lead the planning of 360-degree integrated marketing campaigns that align with global brand tone and adapt to the Chinese market, including new product launches, thematic promotions, brand collaborations, art crossovers, pop-up stores, VIP tasting events, etc.
• Coordinate between global headquarters and Chinese teams to ensure smooth end-to-end execution of marketing campaigns from concept to delivery
• Responsible for localization adaptation and secondary creation of global brand content to create premium-quality, culturally relevant communication for the Chinese market
• Manage and maintain partnerships with premium global media, artists, and creative agencies to introduce high-quality brand resources to the Chinese market
• Participate in new brand acquisition and partnership negotiations, assisting with brand due diligence and cooperation proposal development
• Liaise with supply chain, design, marketing and other departments at global brand headquarters to resolve various operational issues in the Chinese market

Requirements

• 3-5 years of brand management experience in the luxury industry, experience in home, fragrance, or lifestyle categories is preferred
• Deep understanding of the luxury industry, with keen global market insight and high-end aesthetic ability
• Proven ability to independently plan and execute large-scale integrated marketing campaigns, with successful cases preferred
• Excellent cross-cultural communication skills and project management ability, able to effectively coordinate multiple stakeholders
• Meticulous and rigorous work attitude, strong sense of responsibility and pressure resistance, and extreme pursuit of quality
• Right to work legally in the United Kingdom
• Work experience at headquarters or China region of international luxury brands
• Experience in brand licensing or cross-border business
• Proficient in data analysis tools, able to develop marketing strategies based on data
• Experience in B2B channel cooperation or high-net-worth customer marketing