Brand Manager

UK (Hybrid)

£45K/yr – £60K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own UK brand management for plant-based meat, turning brand strategy into local trial-focused plans, portfolio opportunities, and activations that fuse in-store impact with social content and PR leverage.

  • Growth & Trial: translate strategy into local plans that drive trial and penetration.
  • Portfolio & Localization: segment the UK market, build business cases, and align packaging/artwork for local relevance.
  • Activations & Content: lead in-store activations, POSM, retailer meetings, PR opportunities, and thumb-stopping social content.

Job Description

Responsibilities

  • Growth: translate central brand strategy into local plans to drive trial and grow penetration.
  • Portfolio: build a deep understanding of the UK retail market, identify portfolio opportunities, create local business cases, and coordinate packaging/artwork to ensure brand consistency and local relevance.
  • Activations & campaigns: lead in-store activations, develop strong POSM, support retailer meetings, identify PR opportunities, and create thumb-stopping social content.

Requirements

  • 3+ years of experience in brand management in the UK market, preferably in FMCG.
  • Fluency in English.

Preferred

  • Energetic marketer with a strong sense of ownership, a love for food, and a commercial mindset.
  • Combine creativity with analytical thinking and enjoy working in a fast-paced, collaborative environment.

The Vegetarian Butcher Collective

We create plant based food that's loved for its taste and trusted for its nutrition. We believe the transition to plant-based eating is not just beneficial - it's essential. Famous for the brands: Vivera and The Vegetarian Butcher

Founded in 2025
139 employees (18 in marketing)

Headcount Trend

Current headcount: ~139

Marketing Team

Marketing Team Size
18 (13% of company)