Responsibilities

• Develop and deliver annual and long-term brand strategies aligned to business objectives
• Use consumer, shopper and market insight to identify growth opportunities and shape brand direction
• Lead branded NPD and EPD projects in partnership with Innovation and Category teams
• Support integrated marketing campaigns across digital, social and shopper channels
• Manage agency relationships to deliver high-quality campaigns, content and creative assets
• Lead packaging development and artwork approval processes across the portfolio
• Analyse brand, category and retailer performance to support commercial decision-making
• Support retailer presentations, range reviews and promotional planning with commercial teams
• Monitor competitor activity, pricing and market trends to identify opportunities and risks
• Manage digital content calendars and review campaign and social media performance

Requirements

• Experience in a Brand Manager or Assistant Brand Manager role within FMCG, ideally food
• Strong understanding of the Irish grocery retail landscape and shopper behaviour
• Experience working with consumer and market data sources such as Kantar, Bord Bia or EPOS
• Strong brand-building capability with experience developing positioning, campaigns and brand identity
• Comfortable managing multiple projects and working to tight deadlines
• Confident analysing sales data and translating insights into clear recommendations
• Strong communication and stakeholder management skills
• Collaborative approach with experience working cross-functionally and with external agencies
• Curious, proactive and solutions-focused mindset with strong attention to detail
• Degree qualified in Marketing, Business or a related discipline, or equivalent experience

Benefits

• Car Allowance
• Company Bonus Scheme
• Enhanced Sick Pay