Responsibilities

• Support Kallo with the development, implementation and execution of brand plan (to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc)
• Responsible for the development and management of new product development (innovation and renovation) from ideation through concept and launch through to in-store execution and post launch analysis
• Collect, compile, verify and analyse data on market trends, consumer behaviour and competitor activity to identify market opportunities
• Understand the shopper, their behaviours and develop activities for the brand to win new consumers by working with commercial team
• Use consumer insight to inform production development: communications and influencer programmes
• Project manage all aspects of the Innovation Board critical path, working closely with all stakeholders (internal + external) to deliver top quality innovation on time
• Calculate P&L’s, brand profitability and other key metrics for each category and innovation
• Use data sources including IRI / Kantar etc, develop trends and present arguments to retailers on our portfolio building a compelling selling narrative
• Trade presentations – Competent in building and presenting to retailers for sell ins
• Comms – supporting the controller on comms across all brand categories

Requirements

• brand manager level experience in FMCG
• good digital marketing skills
• experience leading a product launch and P&Ls
• the importance of brand USP
• be able to interpret data and build category stories along with good commercial acumen