Responsibilities

• Brand management: positioning, tone of voice and messaging standards across campaigns and touchpoints.
• Consistency: ensure alignment across campaigns, channels and customer interactions.
• Activation planning: messaging, collateral and sales briefing materials for activations.
• Campaign briefs: develop propositions and briefs, coordinating with suppliers and partners as needed.
• Paid and sponsorships: identify opportunities for paid press advertising, advertorials, sponsorships and association placements.
• Sales collateral: create customer-facing assets and briefing notes for sales teams.
• Messaging insights: gather customer and sales input to improve market relevance and messaging.
• Technical positioning: work with internal specialists and suppliers to position technical offerings clearly and credibly.
• Brand standards: develop and maintain tone of voice, messaging and brand standards for GPE.
• Activations planning: plan and coordinate activations such as exhibitions and industry events to be professional and commercially focused.

Requirements

• A background in brand, campaign, content or B2B marketing.
• Strong commercial judgement and ability to translate business priorities into marketing activity.
• Experience developing campaign propositions, customer-facing materials and brand-led activations.
• Strong copywriting and editing ability with good judgement on tone, messaging and quality.
• Ability to translate technical products or specialist services into clear, credible communications.
• Strong organisational skills with ability to manage multiple priorities without losing quality.
• Confidence working with suppliers, sales teams and internal stakeholders.
• Commercial awareness and interest in marketing supporting business growth.
• Attention to detail where technical accuracy and brand quality matter.
• Willingness to bring ideas, challenge assumptions and improve processes.

Preferred

• Ideal experience in scientific or laboratory markets; exposure to technical or complex B2B buying journeys and industry events.