Brand Manager at Entain | UK

Entain

Brand Manager

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand governance and cross functional execution to ensure the positioning shows up correctly across campaigns, outputs, and CRM while safeguarding brand language and visuals.

Brand governance: Align the brand’s positioning with cross functional teams and guardrails across campaigns and outputs.
Campaign delivery: Collaborate with internal and agency partners to produce assets for TV, radio, digital, social, and CRM within brand guidelines.
Content and CRM: Develop video content and dynamic CRM assets that clearly express product features and messages.

Job Description

Responsibilities

Ensure the Brand Team and wider business are fully immersed in and understand the brand's positioning and strategy
To collaborate cross-functionally to ensure the brand shows up in the right way at the right time
Collaborate with creative teams to ensure all outputs align with brand guidelines, including imagery, fonts, and tone.
Work with internal marketing teams, creative teams, and external agencies to deliver campaign assets for TV, radio, digital, social, and CRM
Oversee the tactical delivery of promotions to ensure alignment with brand guidelines.
Develop video content and dynamic assets for CRM execution, ensuring engaging expressions of our product and features.

Requirements

Experience in brand management and campaign planning
Ability to develop strong working relationships with internal and third party service providers
Creative with eye for design
Robust internal stakeholder management capabilities
Articulate with strong communication skills
Highly organised and experience of managing multiple projects simultaneously

Benefits

A regular bonus
Healthcare support
A stake in our success through our ShareSave scheme
Great development opportunities

Entain

3.4 Glassdoor

Welcome to Entain.Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives. At Entain, it’s your game. We’re ready to play – are you?

Founded in 2001

London, England, GBR

18K employees (1,273 in marketing)

EntainGroup.com

57% recommend to a friend

83% CEO approval