Responsibilities

• Lead & Evolve regional brand and digital marketing strategy aligned to business priorities and global standards.
• Design & Deliver integrated, full-funnel marketing campaigns that drive awareness, engagement, conversion, and nurture.
• Build & Scale marketing automation programmes within HubSpot, including sophisticated workflows and trigger-based journeys.
• Define & Optimise audience segmentation, targeting, and retargeting strategies to maximise campaign effectiveness.
• Measure & Improve campaign performance through robust attribution, tracking frameworks, and ROI analysis.
• Test & Innovate using A/B testing, experimentation, and data-led optimisation approaches.
• Integrate & Activate paid, owned, and earned channels into cohesive route-to-market strategies.
• Coach & Develop marketing teams and stakeholders, raising capability across brand, digital, and performance marketing disciplines.
• Establish & Govern best practices, frameworks, and standards that improve consistency, quality, and efficiency.
• Collaborate & Influence senior leaders, global networks, and subject matter experts to drive strategic alignment and business impact.