Own and optimize ASK’s digital and CRM ecosystem to drive engagement, conversions, and loyalty, coordinating website, email, loyalty, and promotions while ensuring cross-channel consistency and brand standards.

• Lead the day-to-day management of ASK’s owned digital ecosystem, ensuring all customer-facing channels remain accurate, engaging, commercially effective and aligned to brand standards.
• Website Management: Own website content updates through the CMS, ensuring menus, campaign messaging, promotions, bookings information and brand content are consistently up to date and optimised for customer experience and conversion.
• Digital Presence: Manage ASK’s wider digital footprint across Google Business, Yext and other customer-facing platforms, ensuring accuracy, consistency and optimisation of listings, imagery, reviews and local information.
• Email & CRM (ECRM): Own the planning, briefing, writing and delivery of ASK CRM communications across BAU and campaign activity, working closely with the CRM Manager to drive engagement, frequency, retention and conversion.
• Loyalty & ASK Perks: Lead the day-to-day management and implementation of the ASK Perks loyalty programme, including customer offers, app content, loyalty communications and campaign execution to drive member engagement and repeat visits.
• Promotions & Offers: Support the development and implementation of ASK’s commercial trading plan across digital channels, ensuring promotional activity is communicated effectively and delivered accurately across all customer touchpoints.
• Paid Social Support: Support wider paid social communications planning through briefing, messaging development and creative coordination in line with campaign objectives and customer insight.
• Performance Monitoring: Regularly review website, CRM and loyalty performance data to identify opportunities to improve engagement, customer journey and commercial impact.
• Brand Communications & Content: Support the development and implementation of wider brand and campaign communications across the annual marketing calendar.

• Content Development: Support the planning and delivery of content across owned channels, ensuring creative assets and messaging align with ASK’s tone of voice, brand positioning and commercial priorities.
• Copywriting: Develop engaging copy across digital and campaign channels, ensuring all communications are customer-focused, on-brand and aligned to campaign objectives.
• Support the development of briefs for creative assets across digital and in-restaurant channels.
• Promotions + Commercial Activity: Own the execution and communication of in restaurant customer offers and loyalty activity across digital channels and CRM touchpoints.
• Work cross-functionally with internal teams and external platforms to ensure promotional mechanics, customer journeys and T&Cs are implemented accurately and on time.
• Support wider commercial and campaign planning activity, ensuring marketing communications align with business priorities and trading objectives.
• BAU Responsibilities: Budget management across areas of responsibility.
• Support wider marketing projects and campaigns as required.
• Contribute to annual marketing and communications planning.
• Support large-scale marketing initiatives including loyalty programme development, digital transformation projects and brand strategy activity.

• Job title: Brand and Digital Manager