Brand Development Manager (BDM)

UK (Hybrid)

£36K/yr – £47K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own and grow MCBC Own brand distribution in a defined territory by delivering the regional growth plan through lasting customer relationships, disciplined data and journey planning, and active engagement with wholesale/indirect channels.

  • Expand distribution and drive market share
  • Use data dashboards and reviews to track progress
  • Collaborate with wholesale partners to deliver sustainable growth

Job Description

Responsibilities

  • Responsible for driving incremental volume by expanding MCBC Own brand distribution within a defined territory. Delivers the regional growth plan by increasing market share in existing customers through strong, long‑term relationships and a one‑team approach that ensures a high‑quality customer experience. Building and maintaining strong engagement with wholesale/ indirect partner routes to market is essential to drive long‑term, sustainable growth
  • Operates to defined operational standards, including agreed call rates, accurate call recording, disciplined journey planning, and maintaining up‑to‑date customer and technical service data (Bar records) within Beermate to position MCBC as the supplier of choice. Ensures all lending, rate, and investment activity comply with MCBC Trading Policy.
  • Able to research, plan, and organise their territory using commercial reporting dashboards to focus energy on the right priorities—driving Quality Brand Distribution, Volume, Market Share, value adding CTS investment, controlling spend and elevating Customer Experience. Confident using data analysis tools and reports to track performance and provide clear progress updates in monthly one‑to‑one reviews.
  • Role‑models MCBC values to ensure we win in the right way, supported by an active personal development plan aligned to our capability framework. Demonstrates curiosity about how the business creates value, using strong negotiation skills, category data, digital tools, and opportunity‑spotting to drive growth. Delivers customer value through effective activation and commercial execution.
  • Builds and maintains a strong pipeline of new business to deliver sustainable long‑term value for MCBC and its customers. Keeps the Opportunities dashboards up to date and liaises with NBMs/SNAMs/WAMs to deliver positive customer experience. Success relies on high‑quality data input and working closely to share insights with wholesale/indirect partners.

Requirements

  • Skilled in researching, creating and executing commercially viable plans
  • Using data analysis tools to track performance and progress and adapt approach when needed
  • Commercial acumen and innovative thinking that results in delivering against performance goals in a competitive On trade sales environment.
  • Able to develop strong, high quality, sustainable, customer relationships that delivers brand distribution and achieves growth plans
  • Proficient in influencing and negotiation
  • IT literacy, including Excel, PowerPoint, TEAMs, and CRM platforms such as Salesforce.
  • Ability to successfully navigate complex route to market channels and compliance with Proven experience in meeting operational standards
  • Experience of creating new business pipelines via accurate data records and cohesive sharing of insights and opportunities with wholesale functions and colleagues

Benefits

  • The salary range shown above reflects what we, in good faith, believe we would pay for this role at the time of posting. Final pay is based on a number of non‑discriminatory factors, such as required work location, previous experience, skills and internal equity.
  • Benefits are flexible and include health, dental and vision coverage, a pension with up to 10% employer match, wellbeing support, an Employee Assistance Programme, life leave, and 31 days’ annual leave plus 3 bank holidays, with the option to buy or sell additional holiday.
Molson Coors logo

Molson Coors

3.9 Glassdoor

From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world. While our history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle with energy drinks, non-alc beer and canned cocktails, ready-to-drink coffee and more.Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). Our commitment to raising industry standards, promoting the responsible consumption of our products, and leaving a positive imprint on our employees, consumers and communities is reflected on our website, www.molsoncoors.com. Celebrate responsibly. Follow only if legal drinking age and do not share with those who are underage. TERMS: http://bit.ly/TnCs-MC

Founded in 1900
Chicago, Illinois, USA
12K employees (1,097 in marketing)
77% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
205.1K
Traffic Source Mix
Search
39%
Direct
46%
Referral
8.9%
Social
5.2%
Paid
0.7%

Headcount Trend

Current headcount: ~12K

Marketing Team

Marketing Team Size
973 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.9B
Last Raise
$866M
Post IPO Debt, 1 years ago

Funding History

  • May 2024
    Post IPO Debt • $866M
  • Jun 2023
    Post IPO Debt • $2B

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