Responsibilities

• Plan, schedule, and manage anime, manga, and ACG-related content across digital platforms.
• Develop engaging editorial calendars, campaign ideas, and content strategies that increase audience engagement and brand awareness.
• Manage and grow social media communities across platforms such as Bilibili, Weibo, Xiaohongshu (RED), Douyin, LOFTER, and other relevant channels.
• Coordinate content and promotional campaigns around major IP launches, new releases, collaborations, and seasonal marketing initiatives.
• Deliver end-to-end campaign execution, including content planning, copywriting, asset coordination, publishing, and post-campaign analysis.
• Monitor content performance and campaign metrics, producing regular reports and recommendations for optimisation.
• Stay informed about industry trends, emerging fan communities, and popular anime, manga, and gaming titles to identify new marketing opportunities.
• Work closely with Product, Design, and Creative teams to deliver engaging digital experiences and marketing initiatives.
• Utilise AI tools to improve content production, planning, and workflow efficiency where appropriate.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Communications, Digital Media, Journalism, Business, or a related discipline.
• 1–3 years of experience in Content Marketing, Social Media, Community Management, Brand Marketing, or Digital Marketing.
• Strong copywriting and content planning skills.
• Excellent organisational and project management abilities.
• Experience managing multiple campaigns simultaneously.
• Good analytical skills with the ability to interpret engagement and campaign performance data.
• Excellent communication and stakeholder management skills.
• Able to commute to our London office and work in a hybrid environment.

Preferred

• Strong interest in anime, manga, gaming, and ACG culture.
• Familiarity with major anime, manga, or gaming communities and digital content platforms.
• Experience planning community engagement campaigns, creator collaborations, or user-generated content (UGC) initiatives.
• Knowledge of Chinese social media platforms such as Bilibili, Xiaohongshu (RED), Weibo, Douyin, or LOFTER.
• Experience supporting entertainment, gaming, publishing, or digital media brands.
• Experience using AI tools to support content creation, campaign planning, or marketing workflows.

Benefits

• Casual dress
• Flexitime
• Free parking
• On-site parking
• Opportunity to work on exciting anime, manga, and entertainment brands.
• Collaborative and creative working environment.
• Hybrid working arrangements.
• Career development opportunities within a growing international business.
• Exposure to digital marketing, content strategy, community management, and brand development.