Responsibilities

• Plan, manage and deliver brand and content activity across the Superior Wellness portfolio.
• Develop and maintain clear brand guidelines, ensuring consistent tone of voice, messaging and visual identity across every customer touchpoint.
• Shape the creative direction of campaigns alongside our in-house design team.
• Brief, guide and review creative output across digital, print, web, social media, email, product launches and partner communications.
• Develop campaign concepts for product launches, seasonal promotions, trade shows, events and partner marketing.
• Write and brief engaging content for websites, brochures, blogs, landing pages, email campaigns, newsletters, video scripts and product storytelling.
• Translate technical product features into compelling customer benefits across our wellness product portfolio.
• Support both B2B and B2C campaigns that drive brand awareness, engagement, lead generation and sales.
• Review and improve website content to strengthen SEO, user experience and conversion.
• Collaborate with sales teams to produce high-quality marketing assets that help our partners sell more effectively.

Requirements

• Experience within a Brand, Content, Marketing or Communications role.
• Excellent copywriting skills across both B2B and B2C audiences.
• Experience developing and maintaining brand tone of voice and consistency.
• Strong creative judgement with experience briefing designers, reviewing creative work and maintaining high visual standards.
• Experience working closely with creative teams and managing multiple projects simultaneously.
• Good understanding of social media, email marketing, websites and integrated campaigns.
• Commercial awareness with the ability to connect marketing activity to business objectives.
• Excellent organisation and attention to detail.
• Confident working with cross-functional teams and senior stakeholders.

Preferred

• Previous people management or mentoring experience.
• Experience within wellness, retail, consumer products, leisure, home improvement or e-commerce sectors.

Benefits

• Opportunity to shape multiple international brands.
• Genuine autonomy and ownership.
• Career development within a rapidly growing global business.
• Modern office environment.
• Free onsite parking.
• Company events.
• Employee wellbeing initiatives.
• Staff discounts across selected products.