Brand Activation Executive

Manchester, UK (Hybrid)

Salary Not AvailableEntry LevelContract

Posted 2 months ago

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Job Summary

Own activation execution and local amplification across campaigns, while collaborating with central marketing, supply, sales and nutrition teams to keep programs on track and measurable.

  • Cross-Functional Ownership: Align with marketing, supply, sales, and nutrition to drive brand initiatives.
  • Activation Tracking: Monitor brand performance and activation results to inform next steps.
  • Relationship Stewardship: Build ties with retailers, agencies, and brand partners to enable smoother campaigns.

Job Description

Responsibilities

  • Supporting the Brand: Supporting the activation team to execute the brand masterplan, whilst identifying opportunities to locally amplify and lead on certain campaigns and projects where appropriate and relevant.
  • Working in Cross-Functional Teams: Collaborate with central marketing, supply, sales, and nutrition teams.
  • Building Relationships: Foster strong connections with retailers, marketing agencies, and brand partners.
  • Managing Artwork Briefs and Bookings: Handle the briefing, development and management of in-store activation materials.
  • Tracking and Analysis: Monitor and analyze brand performance and activation initiatives.

Requirements

  • Some professional experience in marketing or project management.
  • A passion for marketing, FMCG, or foods.
  • Team player with an owner's mindset - highly accountable.
  • Ability to showcase multitasking, time planning, and successful delivery of activities.
  • Fluency in English is essential, as well as good MS Office skills (e.g., Excel, Outlook, Word).
Kellanova logo

Kellanova

At Kellanova, our vision is to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people.Powered by our strategy to Differentiate, Drive & Deliver, we are a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.Our purpose is to create better days and a place at the table for everyone through our trusted foods brands. As part of this purpose, we are committed to advancing sustainable & equitable access to food by creating Better Days for 4 billion people by the end of 2030.

Founded in 2023
Chicago, Illinois, USA
7.8K employees (828 in marketing)

Traffic Signals

Monthly Visitors
126.9K
Traffic Source Mix
Search
38.8%
Direct
41.6%
Referral
13.1%
Social
5.6%
Paid
0.7%

Headcount Trend

Current headcount: ~7.8K

Marketing Team

Marketing Team Size
740 (9% of company)
Median Career Experience
14 years
Median Tenure
2.8 years

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