Responsibilities

• Channel Ownership & Growth
• - Oversee and grow all social media channels day-to-day
• - Own email marketing delivery (with agency support)
• - Maintain and update the Panthers digital home/website
• - Continuously improve reach, engagement and conversion across all channels
• Fan Funnel & Data Capture
• - Build and optimise the fan journey from awareness → sign-up → purchase > loyalty
• - Drive first-party data growth through content, campaigns and sign-up mechanics
• - Support ticket, merchandise and event sales through all channels
• - Work closely with Head of Audience Growth on CRM and data strategy

Requirements

• Experience managing social media and/or digital channels
• Have experience of working with Al to support content strategy
• Experience creating content (Canva, photoshop, mobile capture, basic editing)
• Understanding of email marketing and audience engagement

Preferred

• Interest in sport, entertainment or youth culture is beneficial