Responsibilities

• Lead the creative for New Skills Academy social channels (Instagram, Facebook and LinkedIn) and the email campaigns that sit alongside them.
• Plan and produce a steady stream of on-brand content – including organic social posts, email copy, videos and animations.
• Use AI tools to review the market, build competitor analysis, and shape content strategy and ongoing recommendations.
• Use AI to support content production across the Creative and Marketing teams – from copy and design through to motion and video – with all final output being human-reviewed for QA. We’d love you to feel free to suggest new tools and formats that enhance the brand - then run experiments to see what works best.
• Set up automated tools to track performance, review data and analytics, and use what you learn to optimise live campaigns and plan ahead for future executions.
• Keep your eyes peeled for the latest AI tools, opportunities and relevant software on the market, then test and adopt new tools as they emerge, so we always stay one step ahead.
• Work closely with a defined cross-functional team to grow the B2C offering and reach more learners.
• Responding to tight briefs and deadlines.
• Creative brainstorming and ideas generation.
• Creating topical or seasonal email campaigns for prospects and customers.

Requirements

• Most importantly: a strong working knowledge of AI creative and analytics tools and a strategic point of view on how AI is developing in this market.
• You’ll be a proactive self-starter who enjoys having autonomy to propose new ideas, run experiments, and continually optimise for maximum reach, engagement and leads.
• Proven experience in content production, strategy, reporting and analytics - ideally in B2C, but we’re open to other experience the right candidate might bring, including fresh-out-of-education individuals with an exciting portfolio.
• Confidence using AI across the full workflow – content strategy, content production, analytics and optimisation.
• A test-and-learn mindset and the comfort to pick up new tools as they appear.
• A love of digging into the data to help refine, adapt, inform, optimise and execute campaigns.
• A good eye for design, copy and motion, and the ability to switch between strategic thinking and hands-on production – meeting clear brand guidelines.
• Strong written copy skills and proofreading, especially for email and social.
• The desire to work as part of a team.

Preferred

• Ideally, an understanding of the New Skills Academy product and its audience - but, of course, we can help get you up to speed.