B2B Performance Marketer

London, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own the paid-demand engine across Google, LinkedIn, and Meta ads, driving lead quality and conversion velocity while maintaining profitability through structured experimentation and landing-page optimization.

  • Ad performance & budget discipline: optimize across Google Ads, LinkedIn, and Meta, including retargeting, to lift CAC and ROI.
  • Experimentation framework: design and run tests on ad copy, messaging angles, creatives, and landing pages to uncover scalable lifts.
  • Landing-page optimization: improve conversion rates and overall funnel efficiency through iterative refinements.

Job Description

Responsibilities

  • Own and optimise full Google Ads performance, Meta ads and Linkedin ads (currently retargeting only)
  • Improve lead quality, conversion rates, and acquisition efficiency
  • Monitor campaign performance and identify growth opportunities
  • Manage budgets responsibly while maintaining profitability
  • Develop and test new messaging angles and ad copy
  • Coordinate or create lightweight creative assets
  • Improve landing page performance and conversion rates
  • Build a structured experimentation process across ads, creatives, and landing pages

Requirements

  • Strong experience in B2B digital/performance marketing, ideally in SaaS or tech scale-ups
  • Strong experience managing campaigns across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
  • Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
  • Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions.

Benefits

  • A Thrilling Work Environment: Be part of one of the most exciting creative industries right now. While we’re a startup, we pride ourselves on professionalism and have worked hard to become a thought leader in the UGC space. It’s an absolutely thrilling ride to be part of a hard-working, FUN team (it will never get boring—in the best way).
  • Work with the Coolest Brands: Build relationships with key decision-makers and marketers in the consumer brand space—and enjoy the perks of receiving their awesome products at our office!
  • Gym Membership: A body that moves thinks faster—we’ve got your fitness covered.
  • Free Tech: We’ll equip you with the tools you need to do your best work.
  • Free Healthy Breakfast + Lunch: When you’re in the office, we’ll cover your lunch from Fuelhub and breakfast snacks.
  • Monthly Wellness Allowance : Treat yourself to something that genuinely supports your mental or physical wellbeing (think massages, therapy, gym classes, supplements, a new yoga studio, or anything that helps you feel balanced, strong and clear-headed).
  • Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
  • Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
  • We can sponsor visas!
Twirl logo

Twirl

Twirl is a data-aware orchestrator for teams that would rather spend their time building pipelines than tooling. Working across languages, databases and tools should be a seamless developer experience, and we're building Twirl as the unifying layer across traditional cloud infrastructure.

Founded in 2022
Stockholm, Stockholm County, SWE
2 employees (1 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
18.5%
Direct
65.9%
Referral
7.5%
Social
7%
Paid
1%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
1 (50% of company)

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Pre Seed, 3 years ago

Funding History

  • May 2023
    Pre Seed • $2.5M