Responsibilities

• Lead the development of long-form B2B content including white papers, reports, feature articles, executive interviews and thought leadership
• Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling
• Translate complex or technical subject matter into clear, engaging and commercially effective storytelling
• Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications
• Write campaign headlines, messaging frameworks and supporting copy across digital and social channels
• Create social rollout content with a strong understanding of LinkedIn storytelling and executive profiling
• Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution
• Support brands in developing more culturally relevant and contemporary B2B communications
• Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats
• Contribute to pitches, campaign proposals and strategic narrative development

Requirements

• Proven experience developing high-quality long-form B2B content and thought leadership
• Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance
• Experience writing across sectors such as finance, insurance, technology, logistics or sustainability
• Strong understanding of B2B audiences, brand positioning and commercial storytelling
• Ability to move confidently between long-form editorial, campaign messaging and social content
• Experience creating LinkedIn-first content and executive thought leadership
• Strong attention to detail and editorial rigour
• Comfortable working collaboratively within creative and strategic teams
• Named in Campaign Magazine's Best Places to Work 7 years running
• Hybrid working - 2-3 day in the office per week

Preferred

Benefits

• Culture: Open, Engaged & Inspirational