Associate, Employer Brand, Belfast or Derry, Londonderry

Belfast, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own a UKI employer brand activation program with a Northern Ireland focus, partnering with recruitment, content and agency teams to close brand gaps and measure impact for early careers and experienced professionals.

  • Brand Activation: ensure consistent, on-brand employer messaging across channels and stakeholder groups.
  • Content & Campaign Support: develop clear, compelling content and back campaigns with cross‑functional partners.
  • Insights & Measurement: track brand and campaign performance to inform ongoing optimization and trend responses.

Job Description

Responsibilities

  • Support the delivery of employer brand activity aligned to the UKI Employer Brand strategy, helping to close brand gaps and strengthen key brand attributes, particularly for the Northern Ireland audience across early careers and experienced professionals
  • Work closely with recruitment and candidate engagement teams, supporting them with guidance, tools and materials that enable consistent and confident employer brand activation.
  • Support employer brand initiatives and campaigns across the year, working with internal teams and external agencies as required.
  • Contribute to content development for employer brand channels, including social media, careers website and recruitment materials, ensuring content is clear, compelling and on‑brand.
  • Build positive working relationships with stakeholders across the business, supporting alignment and consistency in employer brand messaging.
  • Monitor and share market insights on employer branding, recruitment and candidate behaviour, helping the team stay informed and responsive to trends.
  • Support reporting and measurement activities, helping track employer brand performance and the impact of campaigns to inform continuous improvement.
  • Be an active and collaborative member of the employer brand team, contributing ideas, supporting colleagues and engaging in team learning and development.

Requirements

  • Experience working in a marketing, employer brand, recruitment marketing or related role, and a strong interest in developing a career in employer brand.
  • An interest in talent, candidate engagement and how organisations communicate their employer proposition.

Preferred

  • A developing understanding of employer brand and marketing principles, including employer value propositions.
  • Experience supporting or contributing to marketing, communications or employer brand activity, ideally within a matrix organisation
  • Strong written and verbal communication skills, with the ability to tailor messages to different audiences.
  • A collaborative mindset, with the confidence to build relationships and contribute constructively to team discussions.
  • An analytical and curious approach, with the ability to interpret information.
  • Well‑organised, proactive and able to manage multiple tasks in a fast‑paced environment.
  • Resilient and adaptable, responding positively to change and evolving priorities.

Benefits

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
  • We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well‑being, insurance, savings and a wide range of discounts, offers and promotions.
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