Assistant Brand Manager

St Austell, Cornwall, UK (Unknown)

£28K/yr – £33K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi-channel brand activation for a drinks business, balancing off-trade promotions, shopper insights, and competitive monitoring to drive ROI and distribution.

Brand activation and promotions ownership across off-trade channels and in-store to deliver measurable growth.
Market intelligence and consumer data to optimize campaigns, pricing, and partnerships.
Cross-functional collaboration with marketing, sales, and agencies to translate plans into sellable activations and reports.

Job Description

Responsibilities

Help develop and deliver integrated marketing plans that support business growth objectives.
Build and deliver consumer campaigns, aligned with brand strategy – including above-the-line advertising.
Measure campaign effectiveness and demonstrate return on investment.
Support with brand specific PR output.
Managing tactical brand promotions and partnerships -with a focus on off trade - from brief to execution.
Support the senior brand manager with the proactive monitor of brand IP and competitor activity
Coordinate and manage off trade marketing support, including buyer meetings, in-store activation, sampling, online advertising etc.
Support innovative and new direct to consumer sales channels e.g. Amazon.
Deliver customer presentations to drive engagement and reach brand aims e.g. further distribution
Where necessary, collaborate with the on trade teams to ensure seamless execution of dual-channel campaigns and promotions

Requirements

Organised and methodical, able to support with the creation and delivery of marketing campaigns and activations.
Team player with well-developed people and skills listens to others, actively contributes, and shows commitment to building relationships within the team and wider business.
Problem solver with personal drive, excellent story-telling skills.
Minimum of 3 years’ experience in marketing, with knowledge of both traditional and digital channels
The ability to manage multiple projects at once.
Educated to degree level or equivalent.
Proven experience developing and helping implement marketing and brand plans.
A real passion for the drinks industry.
Exceptional attention to detail and visual aesthetics.
Previous experience within FMCG is desirable.

Preferred

Previous experience within FMCG is desirable.

Benefits

Company bonus scheme
30% discount on food & drink within our managed pubs
30% off in our Visitors Centre shop including brands like Yeti, St. Eval, Atlantic blankets
50% discount on accommodation within the managed estate
Fantastic training & career development opportunities
Pension Scheme - 4% Employee and Employer or increase to 5%
Cycle to work scheme
Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc.
Westfield Rewards – Shopping rewards
Have a voice in shaping our workplace through employee-led forums and working groups, influencing policies, and initiatives

St Austell Brewery

3.4 Glassdoor

St Austell Brewery is the South West’s leading brewing, hospitality and drinks wholesale company.With 175 years of proud heritage, we’re known for our top quality beers, award winning pubs and deep rooted commitment to the communities we serve.All parts of our business are united by a powerful purpose: brewing great experiences for generations to come. It shapes everything we do - from the way we craft our beers and welcome our guests, to how we support our people and invest in special places across our region.We believe in nurturing talent for the long term, offering variety, opportunities to learn and pathways to progression.Grow your career with us. Experience more with St Austell Brewery.#ExperienceMore

St Austell, England, GBR

696 employees (14 in marketing)

www.staustellbrewery.co.uk

43% recommend to a friend

78% CEO approval