Admissions and Marketing Officer (Admissions Lead) at GDST | Northampton, North Northamptonshire, UK | £31K/yr – £41K/yr

Admissions and Marketing Officer (Admissions Lead)

Northampton, North Northamptonshire, UK (Unknown)

£31K/yr – £41K/yrMid LevelPermanent

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own the upfront admissions journey for prospective families, tying enquiry to enrolment with a CRM-driven conversion focus.

Admissions operations: manage enquiries, coordinate visits and events, and guide families through the journey to convert interest into enrolment.
CRM-driven engagement: track leads, analyze touchpoints, and sharpen conversion through targeted communications.
Marketing collaboration: help tell the school story and support outreach to attract new students.

The Admissions and Marketing Officer (Admissions Lead) plays a lead role in delivering a welcoming, seamless and high-quality admissions experience for prospective students and their families.
Leading on the day-to-day admissions process, the postholder will manage enquiries, coordinate visits and events, and guide families through every stage of the admissions journey - converting interest into enrolment to maximise student acquisition.
With a strong focus on customer experience, they will use the school's CRM system to manage leads effectively, track engagement and identify opportunities to strengthen conversion.
They will communicate clearly and confidently the school's ethos, the benefits of an all-girls' education and the value of being part of the GDST.
As part of a collaborative wider team, this role also supports the delivery of marketing and communication activities that bring the school's story to life - strengthening relationships and attracting new students.