Account Based Marketing Specialist – Life Sciences

London, UK (Unknown)

£45K/yr – £64K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own ABM for Life Sciences accounts with 18–24 month forward planning, scoring, and multi-channel programs that shift conversations with C-suite buyers toward measurable revenue expansion.

  • Own ABM target account universe, scoring, and cross-sell personas to focus on 40–50 high-potential accounts.
  • Design and execute integrated one-to-one and one-to-few programs with customized messaging and content aligned to business priorities.
  • Partner closely with Sales, Content Marketing, and Events to build long-cycle, outcome-led campaigns and track pipeline influence in Salesforce.

Job Description

Responsibilities

  • Owns the ABM target account universe across Life Sciences — from initial TAM scoping down to a prioritized set of 40–50 critical accounts for one-to-one and one-to-few engagement
  • Builds and maintains account scoring framework covering strategic fit, revenue opportunity, growth potential, and engagement signals — ensuring resources focus on accounts with highest expansion potential
  • Maps full stakeholder landscape within each named account: economic buyers, influencers, end users, and new personas for cross-sell (e.g. CMOs, Chief Data/Insights Officers, Regulatory Affairs leaders)
  • Critically: plans ABM programs 18–24 months ahead of anticipated decision or renewal cycles
  • Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging, outreach sequences, and content
  • Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates)
  • Builds always-on account engagement programs — replacing reactive, event-triggered outreach with sustained multi-channel presence across email, LinkedIn, direct outreach, events, and content
  • Ensures all account communications maps explicitly to the account's known business priorities, messaging must be outcome-led (e.g. drug approval speed, trial cost reduction, research ROI)
  • Integrates events into ABM journeys as touchpoints — with pre/during/post event sequences
  • Works in tight daily alignment with commercial sales team — attends pipeline reviews, contributes to account planning sessions, and co-owns account expansion targets
Wiley logo

Wiley

3.7 Glassdoor

We transform knowledge into accessible and actionable intelligence for today's challenges and tomorrow's possibilities. Through access to trusted research, data, and AI-powered platforms that power progress, we accelerate scientific breakthroughs, support learning, and drive innovation that redefine fields and improve lives. We're your partner in pioneering the future – in a world driven by curiosity and continuous discovery.

Hoboken, New Jersey, USA
9K employees
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
39.9M
Monthly Google Ads Budget
$31K
Traffic Source Mix
Search
37.4%
Direct
20.1%
Referral
6.5%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~9K

Marketing Team

Marketing Roles Posted (Last 30 Days)
6

Recent News