🎯Account Based Marketing Manager

UK (Hybrid)

£55K/yr – £65K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own field marketing where enterprise CRE deals are won, turning named accounts into measurable outcomes across events, outreach, and regional programs.

Own account intelligence and targeted outreach to drive credible, senior-level engagement in CRE buyers.
Lead end-to-end field programs from concept through on-site execution to post-deal follow-up, linking market signals to pipeline.

Job Description

Responsibilities

Build deep intelligence on every named account - org structure, key buyers, renewal timelines, market signals
Drive targeted outreach and build Equiem's reputation across the institutional CRE community
Originate and run events - roundtables, dinners, trade shows - all traceable to named-account outcomes
Provide hands-on field support for large new logo deals alongside AEs and CSMs
Standardise field marketing planning, budgeting and reporting across every region
Turn market intelligence (void rates, ownership changes, key hires) into action

Requirements

3–6 years in field marketing, ABM, or senior BDR/SDR in B2B SaaS or enterprise tech
A track record of building commercial relationships
Confidence running events end-to-end - concept to on-site execution to follow-up
Polish and gravitas to represent Equiem with senior institutional real estate buyers
Strong written communication
Fluency in HubSpot, LinkedIn Sales Navigator and similar tools
Comfort with travel and real in-person presence across markets
Self-starter energy - initiative and creativity in how you execute

Preferred

PropTech/CRE experience, an existing institutional real estate network, cross-market (EU/US/APAC) activation experience, familiarity with Clay or Gong.