Responsibilities

• Based in the Enterprise, Connectivity and Energy (ECE) group, the role involves developing and overseeing the implementation of comprehensive social media strategies that promote the Welsh Government's policies and initiatives, engaging with the public, and enhancing our online presence across various platforms.
• The post holder will provide strategic direction for digital content production, lead a team of digital professionals, manage stakeholder relationships, and ensure that all communications meet the highest standards of quality, accessibility and legal compliance.
• They will be responsible for translating organisational objectives into effective digital strategies that resonate with diverse audiences and reflect the values and priorities of the Welsh Government.
• The position is part of the Government Communications profession and the postholder will manage two MB2 / HEO Digital Comms Managers.
• Oversee the creation of high-quality video, photo and design content across channels
• Lead the design and development of visual style guides and brand standards for digital content that can be implemented across channels
• Manage complex, multi-platform digital campaigns from conception through to evaluation
• Ensure all content meets legal compliance requirements and industry accessibility standards
• Build and maintain relationships with senior stakeholders across Welsh Government departments to understand communication needs and priorities
• Collaborate with policy teams, Ministers' offices, and external partners to deliver integrated, strategic communication campaigns

Requirements

• Substantial experience in social media management at a senior level, including the development and implementation of successful digital strategies across multiple platforms
• Proven track record of leading and managing teams, including line management, performance management and staff development
• Advanced proficiency in using digital content creation and social media management software, including apps within the Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom and Express)
• Strong understanding of content management systems to manage, store and transfer diverse portfolios of assets, ensuring legal data protection compliance
• Excellent analytical skills with the ability to interpret complex social media metrics, audience insights and campaign data to inform strategic decision-making
• Outstanding organisational and project management abilities, with experience managing multiple complex projects, teams and budgets simultaneously
• Strategic thinking skills with the ability to translate organisational objectives into effective digital communication strategies
• Experience working with senior stakeholders, including providing strategic advice and managing expectations
• Strong collaborative approach, with proven experience leading cross-functional teams and working with external partners
• Commitment to continuous learning and innovation, staying ahead of digital communication trends, platform developments and best practices

Benefits

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%