Responsibilities
- Serve as a strategic thought partner to the Vice President of Membership & Components on recruitment initiatives and long-term membership growth goals.
- Develop and implement strategies to achieve net membership growth, high retention rates, and long-term financial sustainability.
- Build and manage a robust prospect pipeline using market intelligence, cross-functional collaboration, and direct outreach.
- Create and implement innovative annual recruitment campaigns to meet and exceed membership targets.
- Assess and recommend opportunities based on markets and trends to strengthen and expand membership.
- Support the integration of the membership value proposition into organizational strategic planning.
- Define, evaluate, and enhance member value propositions, including benefits, services, and engagement models.
- Lead and support initiatives that drive member engagement across programs, services, and organizational priorities, ensuring alignment with broader business goals.
- Guide and support efforts to partner with internal stakeholders to optimize member recognition programs and elevate the overall member experience.
- Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives.
Requirements
- Bachelor’s Degree required
- Master’s in Business Administration, Management or Marketing preferred
- 10 years of experience in membership promotion, marketing, and retention
- 3-5 years of supervisory experience
- CAE certification preferred
- Member association or non-profit experience preferred
- Must have budget management experience
- Must have experience with membership software
- Ability to travel
Nice to Have
- Experience leading membership growth for a national professional association
- Strong data analytics and insights generation experience
- Experience with hybrid work environments
- Proficiency in CRM systems beyond membership software (if applicable)
Benefits
- Paid Parental Leave
- Breastfeeding Friendly Workplace
- Flexible work schedule
- Commuting Allowance
- Generous Paid Time Off
- Holiday Pay
- Life Insurance
- Community Volunteering Opportunities
- Generous 401(k) Company Contributions
- Medical, Dental, and Vision Insurance