
Director, Lifecycle Marketing
Edible brands
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Atlanta, GA (On-site)
Posted 5 days ago
The other 99% submit and hope. You're about to do something different.
Lead and own enterprise lifecycle marketing across email, SMS, loyalty, and other channels, building a centralized function, guiding strategy, execution, and optimization to drive growth, onboarding, engagement, and retention.
Edible Brands was launched in 2022 to bring together powerful, purpose-led brands under one unified vision: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide—each designed to spark joy, fuel wellness, and build lasting connections. Though diverse, our brands are bound by a shared purpose to celebrate life and health. Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.comTM, a trusted marketplace for low-dosage THC products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way, a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.