3 weeks ago
AI Search & SEO Manager
Vagaro
Pleasanton, CA (On-site)Full time$140K/yr – $174K/yr
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AI Search & SEO Manager
Pleasanton, CA (On-site)
$140K/yr – $174K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own and orchestrate Vagaro's AI search strategy across AEO, GEO, and AIO to shape how Vagaro is cited, summarized, and represented by LLMs and AI surfaces.
- AI search architecture: Own AEO/GEO/AIO strategy, define metrics like LLM citation rate, AI overview inclusion, and share of generative voice.
- Technical foundations: Implement structured data, entity optimization across data sources, AI-friendly content formatting, and crawler controls for LLMs.
- Cross-functional growth: Collaborate with engineering, content, product, and marketing to translate AI search insights into tickets and briefs.
Job Description
- Develop and own Vagaro's strategy across answer engine optimization (AEO), generative engine optimization (GEO), and AI overview optimization (AIO)
- Optimize content to be cited, summarized, and recommended by AI-powered search surfaces including Google AI Overviews, Perplexity, ChatGPT, Gemini, and Claude
- Build entity authority and structured knowledge so Vagaro is accurately and favorably represented across LLMs and generative experiences
- Manage the technical foundations of AI search visibility — including structured data implementation, entity optimization across third-party data sources, content formatting for AI parseability, and crawler access policies for LLM bots
- Define and track emerging AI search metrics — LLM citation frequency, AI overview inclusion rate, share of generative voice — and develop internal reporting frameworks as measurement standards mature
- Monitor the AI search landscape proactively and adapt strategy as new surfaces, models, and behaviors emerge
- Own the end-to-end SEO strategy for vagaro.com, across both B2B (attracting business owners) and B2C (consumer marketplace) surfaces
- Lead technical SEO — crawlability, core web vitals, schema/structured data, site architecture — in close collaboration with engineering
- Conduct keyword research and competitive analysis to identify high-value organic opportunities across the beauty, fitness, and wellness verticals
- Partner with content to build topic clusters, optimize existing pages, and brief net-new content that ranks and converts
- Support local SEO strategy, given Vagaro's marketplace model connecting consumers with nearby service providers
- Collaborate with paid, product marketing, product, brand, and lifecycle teams so AI search and SEO insights flow into broader go-to-market strategy
- Translate technical priorities into clear product tickets and content briefs
- Educate internal stakeholders on Google search updates and AI search developments and what they mean for Vagaro's visibility
- Regularly monitor and report on AI search & SEO KPIs, providing visibility to cross functional stakeholders and executives
Vagaro
At Vagaro, we're passionate about empowering businesses in the beauty, fitness, and wellness industries to thrive. We understand the unique challenges of these businesses, because we have industry veterans in-house. From juggling schedules to managing payments, we've been there – and that's why we built Vagaro, an all-in-one platform that streamlines operations, boosts bookings, and drives growth. With over 83,000 businesses relying on Vagaro every day, we're a pioneer in mobile app and desktop business management software. Our unique platform is crafted for solo entrepreneurs to growing enterprises, delivering innovation and practicality directly into the hands of businesses. We empower businesses to focus on what they do best - serving their clients and delivering exceptional experiences. We're more than just software; we're a community of passionate entrepreneurs, supporting each other's success on the journey to building thriving businesses. Join us in revolutionizing the beauty, wellness, & fitness industry, where every day is a chance to make a lasting impact, collaborate with brilliant minds, & shape the future of a dynamic and thriving company.
Traffic Signals
Monthly Visitors
12.4M
Traffic Source Mix
Search
30%
Direct
54%
Referral
13.5%
Social
2%
Paid
0.3%
Headcount Trend
Current headcount: ~654
Marketing Team
Marketing Team Size
29 (4% of company)
Median Career Experience
15.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Charity Hudnall
Chief Marketing Officer (CMO)
At the company for 5 years 2 months
Missy Megginson
Director of Marketing Partnerships
At the company for 1 year 2 months
Kitera Dent
Sr. Director of Brand Strategy
At the company for 11 years 5 months
Renee VanderHorst
Senior Product Marketing Manager
At the company for 4 years 5 months
Funding
Total Funding
$163M
Last Raise
$100M
Private Equity, 4 years ago
Funding History
- Nov 2021Private Equity Round • $100M
- Dec 2018Private Equity Round • $63M