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5 marketing jobs

Vagaro logo
2 weeks ago

Sr. Creative Strategist, Growth Marketing

Vagaro

Pleasanton, CA (On-site)Full time$135K/yr – $156K/yr
Vagaro logo
2 weeks ago

Senior Creative Strategist, Growth Marketing

Vagaro

Pleasanton, CA (On-site)Full time$135K/yr – $156K/yr
Vagaro logo
2 months ago

AI Search & SEO Manager

Vagaro

Pleasanton, CA (On-site)Full time$140K/yr – $174K/yr
Vagaro logo
2 months ago

AI Search & SEO Manager

Vagaro

Pleasanton, CA (Unknown)Full time$140K/yr – $174K/yr
Vagaro logo
5 months ago

Sr. Lifecycle Marketing Manager

Vagaro

Pleasanton, CA (On-site)Full time$140K/yr – $160K/yr

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5 jobs
Vagaro logo

Sr. Creative Strategist, Growth Marketing

Vagaro

Pleasanton, CA (On-site)

$135K/yr - $156K/yrIn-houseFull-timeSenior level5+ years exp.
2 weeks ago
Vagaro logo

Senior Creative Strategist, Growth Marketing

Vagaro

Pleasanton, CA (On-site)

$135K/yr - $156K/yrIn-houseFull-timeSenior level5+ years exp.
2 weeks ago
Vagaro logo

AI Search & SEO Manager

Vagaro

Pleasanton, CA (On-site)

$140K/yr - $174K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago
Vagaro logo

AI Search & SEO Manager

Vagaro

Pleasanton, CA (Unknown)

$140K/yr - $174K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago
Vagaro logo

Sr. Lifecycle Marketing Manager

Vagaro

Pleasanton, CA (On-site)

$140K/yr - $160K/yrIn-houseFull-timeSenior level6+ years exp.
5 months ago
Vagaro logo
Vagaro

Sr. Creative Strategist, Growth Marketing

Pleasanton, CA (On-site)

$135K/yr – $156K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and evolve the creative strategy for performance channels across paid media, leading structured testing, CRO-informed landing experience, and cross-functional partnership to drive measurable campaign improvements.

  • Own and maintain the creative strategy across paid channels with a structured testing roadmap
  • Bridge performance data and creative execution to translate insights into actionable learnings

Job Description

Responsibilities

  • Creative Strategy & Briefing
  • Develop insight-driven creative briefs that give our creative team clear direction on concept, message, format, audience, and channel — so they can execute without ambiguity
  • Own the creative strategy across paid channels (Meta, TikTok, YouTube, Google, etc.), ensuring every asset has a clear rationale tied to performance goals
  • Partner closely with paid search and paid social channel leads to understand performance gaps and translate them into testable creative hypotheses
  • Synthesize competitive creative trends, platform-specific best practices, and audience signals to continuously sharpen our creative approach
  • Serve as the connective tissue between performance data and creative execution — bridging what the numbers say and what gets made
  • Experimentation & Testing
  • Partner with paid channel leads to build and maintain a structured creative testing roadmap — prioritizing hypotheses, defining success metrics, and translating results into learnings the team can act on
  • Design experiments across ad creative variables (copy, hook, format, visual, CTA) with clear A/B or multivariate structures
  • Own the creative learnings repository — documenting what works, what doesn’t, and why — so institutional knowledge compounds over time

Requirements

  • 5+ years of experience in creative strategy for performance or growth marketing, with hands-on experience across paid social and/or paid search
  • Proven ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaign performance
  • Strong data fluency — you’re comfortable pulling from creative analytics tools and translating performance signals into strategic direction on your own
  • Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and/or Google
  • Working knowledge of CRO principles and landing page strategy — you understand how traffic source and audience intent should shape the page experience, even if you’re not the one building it
  • Excellent communicator who can present findings and recommendations clearly to creative teams and non-marketing stakeholders alike
  • A bias for systems and structure — you build processes that make the team smarter over time, not just solve for the immediate problem
  • Comfortable operating in a cross-functional environment where influence without direct authority is the norm
  • Experience in SaaS, marketplace, or B2B2C environments is a plus

Benefits

  • Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
  • Generous PTO: 15 accrued days, plus 10 company holidays annually.
  • Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family. 🏥
  • Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork. 🎟️
  • Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments. 💅
  • Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription. 🍽️
  • Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account. 📚
  • Financial Security: 401k program with 4% matching and optional life/supplemental insurance. 💰
  • Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized! 🏀
Vagaro logo

Vagaro

At Vagaro, we're passionate about empowering businesses in the beauty, fitness, and wellness industries to thrive. We understand the unique challenges of these businesses, because we have industry veterans in-house. From juggling schedules to managing payments, we've been there – and that's why we built Vagaro, an all-in-one platform that streamlines operations, boosts bookings, and drives growth. With over 83,000 businesses relying on Vagaro every day, we're a pioneer in mobile app and desktop business management software. Our unique platform is crafted for solo entrepreneurs to growing enterprises, delivering innovation and practicality directly into the hands of businesses. We empower businesses to focus on what they do best - serving their clients and delivering exceptional experiences. We're more than just software; we're a community of passionate entrepreneurs, supporting each other's success on the journey to building thriving businesses. Join us in revolutionizing the beauty, wellness, & fitness industry, where every day is a chance to make a lasting impact, collaborate with brilliant minds, & shape the future of a dynamic and thriving company.

Founded in 2009
Pleasanton, California, USA
654 employees (62 in marketing)
www.vagaro.com/pro/careers

Salaries

Posted range

$135K/yr – $156K/yr

Taken straight from the job posting.

See all Vagaro salaries

Marketing Team

Marketing Team Size
29 (4% of company)
Median Career Experience
15 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Charity Hudnall
Charity Hudnall
Chief Marketing Officer (CMO)
At the company for 5 years 4 months
Missy Megginson
Missy Megginson
Director of Marketing Partnerships
At the company for 1 year 4 months
Kitera Dent
Kitera Dent
Sr. Director of Brand Strategy
At the company for 11 years 7 months
Yasmine Hashem
Yasmine Hashem
Lifecycle & Channel Marketing Manager
At the company for 4 years 6 months

Funding

Total Funding
$163M
Last Raise
$100M
Private Equity, 4 years ago

Funding History

  • Nov 2021
    Private Equity Round • $100M
  • Dec 2018
    Private Equity Round • $63M

Traffic Signals

Monthly Visitors
12.4M
Traffic Source Mix
Search
30%
Direct
54%
Referral
13.5%
Social
2%
Paid
0.3%

Headcount Trend

Current headcount: ~654

Recent News

Spa and Salon Software Market is Predicted to Reach USD 3.5 billion at a CAGR of 11.1% by 2035
Mar 17, 2025 • EIN Presswire
The 5 Best Software to Buy for Managing a Spa Franchise
Feb 27, 2025 • MedCity News
AI Accelerates Embedded Finance And Loyalty Battles Get Personal: Payments Tech Predictions For 2025
Jan 17, 2025 • Crunchbase News
Vagaro Buys Schedulicity For Expanding Services
Jan 15, 2025 • Pulse 2.0
Vagaro Acquires Schedulicity
Jan 14, 2025 • FinSMEs
Vagaro Acquires Schedulicity to Expand Service to Industry
Jan 13, 2025 • Business Wire
Vagaro Acquires Schedulicity to Expand Service to Industry
Jan 13, 2025 • Morningstar, Inc.
Vagaro’s 2025 Vantage Report Unveils Industry Trends
Jan 9, 2025 • Business Wire
California-Based Salon Software Vagaro to Host Iconic Experiences at HairCon
May 26, 2024 • Yahoo Finance
California-Based Salon Software Vagaro to Host Iconic Experiences at HairCon
May 15, 2024 • Business Wire
Jack Mead Launches Vagaro Master Class to Help Salon & Beauty Professionals Grow Their Business
Apr 26, 2024 • Business Wire
Jack Mead Launches Vagaro Master Class to Help Salon & Beauty Professionals Grow Their Business
Apr 26, 2024 • Yahoo Finance
Vagaro Survey Highlights Neurodiversity in the Salon & Spa Industry
Apr 25, 2024 • Business Wire
Vagaro Deploys Generative AI Tools to Empower Beauty & Wellness Professionals
Apr 25, 2024 • Yahoo Finance
Vagaro Deploys Generative AI Tools to Empower Beauty & Wellness Professionals
Apr 25, 2024 • Business Wire

Links

www.vagaro.com/pro/careersLinkedInX (Twitter)Crunchbase