Own and evolve messaging and sales enablement for enterprise buyers, translating complex platform capabilities into outcomes, while partnering with product and GTM to drive activation and adoption.

Build messaging frameworks and enablement content for GTM.
Lead competitive analysis and cross-functional collaboration to sharpen positioning.

Job Description

Responsibilities

Develop and own messaging frameworks for assigned verticals, translating complex platform capabilities into clear, outcome-oriented narratives for enterprise buyers.
Create and maintain key sales enablement content, including pitch decks, one-pagers, battle cards, objection handlers, and RFP responses.
Run ongoing competitive analysis to ensure our positioning remains sharp and relevant as the market evolves.
Collaborate closely with sales, product, and design to understand win/loss dynamics, position new capabilities around business outcomes, and bring content to life across channels.
Partner with our Product team on promoting activation and adoption for existing capabilities, while driving enablement with the GTM team.
Leveraging AI to compress the feedback loop between field insights and updated collateral.

Requirements

3 to 5 years in product marketing, ideally in a B2B2C SaaS, fintech, or platform business.
Demonstrated experience driving GTM enablement and partnering with the Product team on promoting activation and adoption.
Track record of taking a complex, technical product and making it legible to a non-technical buyer as part of creating enterprise-facing sales collateral that has directly supported revenue.
Evidence of leading AI tool adoption in a marketing context, not just personal use, but helping a team level up.
Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable.

Preferred

Strong writer: You can move between a strategic positioning document and a punchy one-pager without losing the thread.
Comfortable with ambiguity: we're building a category, which means the playbook isn't always written yet.
Analytically sharp: You think in frameworks and don't rely on assumptions. You use data to validate messaging bets, know how to measure what matters, and are quick to pivot or A/B test your approach when the metrics tell you there's room for improvement.
Collaborative by default: PMM at Cover Genius is a force multiplier for sales, account management, product, and the broader marketing team—you will actively drive cross-functional partnership to achieve objectives.

Benefits

Flexible Work Environment - Our teams are hybrid. We work from home on a Wednesday and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.
Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
Work with like-minded people who are passionate about both the work we're doing and giving back.
Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
Social Initiatives - pictures speak a thousand words!

Cover Genius

3.9 Glassdoor

Cover Genius is the global insurtech for embedded protection. Through XCover, our award-winning global distribution platform, we protect the customers of the world’s largest digital companies with seamless, end-to-end experiences. Licensed or authorized in over 60 countries and all 50 US States, Cover Genius enables partners to embed and sell multiple lines of insurance and other types of protection, resulting in an industry-leading post-claims Net Promoter Score (NPS) and more than 30 million happy customers. For more information, visit covergenius.com.

Founded in 2014

New York, New York, USA

503 employees (49 in marketing)

www.covergenius.com

66% recommend to a friend

81% CEO approval

Traffic Signals

Monthly Visitors

29.4K

Traffic Source Mix

44.2%

Direct

35.9%

Referral

14.2%

Social

4.4%

Paid

Headcount Trend

Current headcount: ~530

Marketing Team

Marketing Team Size

35 (7% of company)

Median Career Experience

18.5 years

Median Tenure

1.7 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$245.1M

Last Raise

$80M

Series E, 2 years ago

Funding History

May 2024
Series E • $80M
Nov 2022
Series D • $70M
Sep 2021
Series C • $72.8M

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