4 months ago
Digital Marketing / Communications Specialist I
Cox Automotive Inc.
Albany, GA (Remote)Full time$50K/yr – $76K/yr
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Digital Marketing / Communications Specialist I
Albany, GA (Remote)
$50K/yr – $76K/yrIntern/New Grad1+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end digital advertising management for multiple channels and client accounts, translating data into actionable optimization.
- Lead end-to-end digital campaigns across Search, Display, Social, and Video platforms.
- Must-have: 1+ year in digital advertising and client services.
- Standout: Proficiency in Google Ads/Analytics and Salesforce.
Job Description
Responsibilities
- Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas.
- Tailor advertising content to specific platforms and target audiences to maximize engagement. Ad copy and asset updates, working with clients on consistent messaging across channels.
- Collaborate with cross-functional teams such as Analytics, Innovation, Support, and Advertising Operations to ensure seamless execution and performance tracking.
- Learn and become an expert in analytics dashboards, management software, and partner platforms (Google, Meta, etc.) to monitor campaign effectiveness and support continuous improvement through data analysis.
- Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness.
- Lead monthly phone calls with clients and their teams for performance reporting, while fielding client questions and requests.
- Stay current on industry trends and competitor strategies to inform marketing initiatives.
- Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms.
- Analyze advertising performance and translate data into actionable insights and strategic recommendations.
- Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns.
Requirements
- Bachelor's degree in a related discipline. The right candidate could also have a different combination, such as 4 years experience in a related field.
- At least 1 year of experience in client services, account management, or another customer-facing role where client interaction (particularly over the phone) is a priority.
- At least 1 year of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions.
- Strong understanding of SEM, website/advertising analytics, and digital content strategy.
- Ability to understand client goals and offer recommendations based on their desired outcomes and goals.
- Proficiency in tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX.
- Outlook email and calendar management skills are highly important. You'll be responsible for managing your own meeting schedule.
- Ability to travel up to 5% as needed for client meetings or team events.
Nice To Have
- Google and Microsoft certifications (Search, Display, Shopping, Video, etc.) preferred or must be obtained within 90 days of hire.
- Excellent communication, time management, and interpersonal skills. Experience talking to client leadership, executives, and business owners is preferred.
- Previous experience with remote meetings and regular client phone calls is preferred, as much of this role requires direct client communication.
Benefits
- The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Cox Automotive Inc.
3.9 Glassdoor
Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.
Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
14.4M
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
9.2%
Direct
83.3%
Referral
6.3%
Social
0.6%
Paid
0.4%
Headcount Trend
Current headcount: ~10.5K
Marketing Team
Marketing Team Size
542 (5% of company)
Median Career Experience
16 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
7
People
Marketing Leadership
Ken Kraft
Executive Vice President & Chief Marketing Officer
At the company for 5 years 6 months
Brittany Curl
Associate Vice President Marketing
At the company for 10 years 10 months
Jessica Lanier
Vice President, Marketing - Inventory and NextGear Capital
At the company for 10 years 3 months
Greta Crowley
Vice President, Marketing - Consumer Solutions (Autotrader, Kelley Blue Book)
At the company for 10 years 2 months