Lead and own end-to-end partner launch programs, shaping go-to-market strategy, multi-channel planning, and cross-functional execution from planning through post-launch optimization.

Own launch readiness, sequencing, and execution across all marketing surfaces
Partner with analytics to define KPIs and dashboards for joint programs
Drive cross-functional alignment and timely delivery across lifecycle, creative, ops, paid, and data

Job Description

Responsibilities

Define the go-to-market strategy, positioning, and target segmentation for every new partner launch and conversion
Lead strategic planning sessions with GMs, partner marketing leadership, and internal channel owners to build integrated, multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic
Own launch readiness, sequencing, and execution across all marketing surfaces, making real-time tradeoff decisions when priorities shift
Partner with analytics and marketing leadership to define launch KPIs, build launch dashboards, and set goals that align with both Imprint and partner objectives
Lead post-launch performance analysis from 0 to 60 days and present recommendations to marketing leadership and partner teams on what to scale, cut, or iterate
Own the end-to-end launch workback schedule and execution plan, with full accountability for on-time, on-strategy delivery
Build and maintain detailed timelines across all marketing workstreams, proactively identifying risks and resolving blockers before they escalate
Drive cross-functional alignment and accountability across lifecycle, creative, ops, paid, data, and partner teams, ensuring nothing falls through between planning and go-live
Escalate and resolve competing priorities across concurrent launches, making judgment calls on resourcing and sequencing
Author strategic briefs for lifecycle marketing on launch-specific email, push, and SMS campaigns in Imprint channels, providing clear objectives, target segments, learning agendas, and success criteria for each

Requirements

Proven track record of leading co-marketing or partner marketing programs end to end with measurable business results, not just executing against someone else's plan
Strong strategic understanding of GTM planning, campaign development, and multi-channel marketing execution across PR, lifecycle, web, affiliates, paid, and organic
Experience owning complex launch timelines, workback schedules, and cross-functional execution across multiple concurrent workstreams
Track record of influencing and aligning senior stakeholders cross-functionally, including business development, growth, product, and creative leadership
Ability to manage multiple partner relationships and competing priorities simultaneously without dropping quality or clarity
Exceptional communicator in writing, in presentations, and in high-stakes partner-facing settings, with the ability to tailor your message to the audience
Data-informed and analytically rigorous in evaluating campaign performance, diagnosing gaps, and making investment decisions

Preferred

Experience in fintech, consumer finance, payments, or card-linked loyalty programs
Familiarity with co-branded marketing, retail partnerships, or affiliate and channel marketing
Experience building a partner marketing function, playbook, or operating model from the ground up
Background in high growth startup or scale-up environments where you had to build structure while shipping at speed

Benefits

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity