End-to-end event strategy, portfolio governance, and lifecycle management of tradeshow environments and assets.
Align investments with marketing, sales, and business objectives; measure ROI and pipeline influence to drive optimization.

Job Description

Responsibilities

Develop and manage the annual tradeshow and event portfolio strategy, calendar, and prioritization framework across enterprise, regional, and sales-funded events.
Align event investments and participation decisions with marketing, brand, client engagement, and commercial objectives.
Lead the strategy and lifecycle management of tradeshow environments, booth assets, exhibit systems, and vendor partnerships to ensure consistent brand execution and operational efficiency.
Define event goals, target audiences, measurement plans, and success metrics in partnership with business stakeholders.
Oversee end-to-end execution of tradeshows and events, including logistics, exhibit management, vendor coordination, and on-site delivery.
Establish governance, intake processes, workflows, and execution standards that improve consistency and scalability across the event portfolio.
Partner with marketing, sales, and business leaders to ensure event strategies support organizational priorities and client engagement objectives.
Monitor and analyze event performance metrics, including attendance, engagement, influence on pipeline, and return on investment, and recommend optimization opportunities.
Manage event budgets, contracts, and resource allocation to maximize effectiveness and cost efficiency.
Lead and develop team members while fostering a culture of accountability, collaboration, innovation, and continuous improvement.

Requirements

10 or more years of relevant experience in tradeshow management required.
Experience leading enterprise-level tradeshow, event marketing and experiential marketing.
Demonstrated success developing event strategies that support brand awareness, client engagement, demand generation, and commercial growth.
Experience managing large-scale event budgets, vendor relationships, contract negotiations, and exhibit assets.
Strong knowledge of event operations, logistics, governance models, and performance measurement methodologies.
Experience collaborating with executive leaders and cross-functional stakeholders to align event investments with business objectives.
Strong analytical skills with the ability to evaluate event performance, ROI, and business impact using data-driven insights.
Excellent leadership, project management, communication, and organizational skills.

Preferred

Relevant degree preferred.
Experience within healthcare, healthcare technology, or business-to-business marketing environments preferred.

Benefits

http://www.vizientinc.com/about-us/careers

Vizient

3.5 Glassdoor

Vizient, Inc., the nation’s largest provider-driven healthcare performance improvement company, provides solutions and services to more than two-thirds of the nation’s acute care providers and more than one-third of ambulatory providers. Vizient offers proprietary data and analytics to deliver unique clinical and operational insights and a contract portfolio representing $156 billion in annual purchasing volume enabling the delivery of cost-effective care. With its acquisition of Kaufman Hall in 2024, Vizient expanded its advisory services to help providers achieve financial, clinical and operational excellence. Headquartered in Irving, Texas, Vizient has offices throughout the United States. Learn more at www.vizientinc.com.

Founded in 1977

Irving, Texas, USA

6.9K employees (152 in marketing)

www.vizientinc.com

59% recommend to a friend

61% CEO approval

Traffic Signals

Monthly Visitors

100.6K

Monthly Google Ads Budget

$544

Traffic Source Mix

23.6%

Direct

61%

Referral

8.9%

Social

5.9%

Paid

0.5%

Headcount Trend

Current headcount: ~6.9K

Marketing Team

Marketing Team Size

152 (2% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Natrelle® Awarded Supplier Agreement from Vizient

Oct 1, 2025 • PR Newswire

Leading Breast Implant Brand Natrelle Gains Access to 50% of U.S. Healthcare Organizations via Vizient Deal

Oct 1, 2025 • Stock Titan

Fresenius Kabi Receives Two Major Awards for Supply and Service Excellence from Vizient®

Sep 25, 2025 • Business Wire

Responsibilities

Develop and manage the annual tradeshow and event portfolio strategy, calendar, and prioritization framework across enterprise, regional, and sales-funded events.
Align event investments and participation decisions with marketing, brand, client engagement, and commercial objectives.
Lead the strategy and lifecycle management of tradeshow environments, booth assets, exhibit systems, and vendor partnerships to ensure consistent brand execution and operational efficiency.
Define event goals, target audiences, measurement plans, and success metrics in partnership with business stakeholders.
Oversee end-to-end execution of tradeshows and events, including logistics, exhibit management, vendor coordination, and on-site delivery.
Establish governance, intake processes, workflows, and execution standards that improve consistency and scalability across the event portfolio.
Partner with marketing, sales, and business leaders to ensure event strategies support organizational priorities and client engagement objectives.
Monitor and analyze event performance metrics, including attendance, engagement, influence on pipeline, and return on investment, and recommend optimization opportunities.
Manage event budgets, contracts, and resource allocation to maximize effectiveness and cost efficiency.
Lead and develop team members while fostering a culture of accountability, collaboration, innovation, and continuous improvement.

Requirements

10 or more years of relevant experience in tradeshow management required.
Experience leading enterprise-level tradeshow, event marketing and experiential marketing.
Demonstrated success developing event strategies that support brand awareness, client engagement, demand generation, and commercial growth.
Experience managing large-scale event budgets, vendor relationships, contract negotiations, and exhibit assets.
Strong knowledge of event operations, logistics, governance models, and performance measurement methodologies.
Experience collaborating with executive leaders and cross-functional stakeholders to align event investments with business objectives.
Strong analytical skills with the ability to evaluate event performance, ROI, and business impact using data-driven insights.
Excellent leadership, project management, communication, and organizational skills.

Preferred

Relevant degree preferred.
Experience within healthcare, healthcare technology, or business-to-business marketing environments preferred.

Benefits

http://www.vizientinc.com/about-us/careers