6 weeks ago
Digital Marketing Manager - Paid Social, Programmatic & Creative
TD
Wilmington, DE (On-site)Full time$91K/yr – $146K/yr
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Digital Marketing Manager - Paid Social, Programmatic & Creative
Wilmington, DE (On-site)
$91K/yr – $146K/yrSenior Level7+ years expFull time
Posted 6 weeks ago
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Job Summary
Own paid social and programmatic initiatives with end-to-end program management, measurement design, and cross-functional leadership to drive scalable, profitable growth in a risk-aware environment.
- Paid Social & Programmatic Execution: Own the activation, optimization, and cross-channel alignment to hit growth goals.
- Measurement & Insights: Build and own measurement plans that demonstrate business impact to senior leadership.
- Cross-Functional Leadership: Lead projects and creative production with agency partners to maximize creative effectiveness.
Job Description
Lead hands-on-keyboard execution on Paid Social.
Collaborate with our media agency on Programmatic marketing.
Build measurement plans to demonstrate business impact.
Project manage digital creative production to maximize creative effectiveness.
Develop refreshing digital marketing strategies and execute comprehensive Paid Social & Programmatic campaigns to scale profitable growth.
Manage complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio.
Lead cross-functional teams or projects with significant resource requirements, risk and/or complexity.
Independently manage end-to-end functional programs.
Craft compelling, insights-based presentations for senior leaders.
Lead creative feedback and strategy.
Collaborate with our media agency on Programmatic marketing.
Build measurement plans to demonstrate business impact.
Project manage digital creative production to maximize creative effectiveness.
Develop refreshing digital marketing strategies and execute comprehensive Paid Social & Programmatic campaigns to scale profitable growth.
Manage complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio.
Lead cross-functional teams or projects with significant resource requirements, risk and/or complexity.
Independently manage end-to-end functional programs.
Craft compelling, insights-based presentations for senior leaders.
Lead creative feedback and strategy.
TD
3.9 Glassdoor
The Toronto-Dominion Bank & its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by assets & serves approx. 28 million customers in a number of locations in key financial centres around the globe. With over 95,000 employees, TD ranks among the world's leading online financial firms, with more than 17 million active online and mobile customers. Delivering legendary customer experiences is who we are & is part of our goal to be the Better Bank. Visit our Careers page to learn more about TD & why TD is a great place to work.
Founded in 1955
Toronto, Ontario, CAN
103K employees (2,471 in marketing)
74% recommend to a friend
74% CEO approval
Traffic Signals
Monthly Visitors
46M
Traffic Source Mix
Search
22.6%
Direct
70.3%
Referral
5.1%
Social
0.2%
Paid
1.7%
Headcount Trend
Current headcount: ~103.6K
Marketing Team
Marketing Team Size
1,646 (2% of company)
Median Career Experience
17 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Krista Abbotoni
Senior Manager, US Marketing Strategy & Chief of Staff to US CMO
At the company for 32 years 7 months
Jennie Platt
Chief Marketing Officer, TD Bank, America’s Most Convenient Bank
At the company for 4 years 6 months
Aparna Menon
SVP, Head of US Digital Marketing and Martech Transformation
At the company for 4 years
Fara Saathoff
Vice President & Counsel, Marketing, Digital, Data, & Payments
At the company for 1 year 4 months
Funding
Total Funding
$4.8B
Last Raise
$95.6M
Post IPO Debt, 6 months ago
Funding History
- Sep 2025Post IPO Debt • $95.6M
- Sep 2025Post IPO Debt • $750M
- Jul 2025Post IPO Debt • $19.8M