Own Bloomerang’s paid media program, driving pipeline and revenue through AI-enhanced testing, cross-functional alignment, and disciplined measurement across channels.

Growth Strategy & Execution: Define strategy, annual/quarterly plans, and ROI optimization, including expansion to new platforms and AI-native tools.
Performance & Analytics: Build attribution dashboards, forecast spend, model CAC/LTV, and deliver executive-ready insights.
Collaboration & Execution: Align with Sales/RevOps, Agencies/Brand, and Content teams on messaging, creative testing, and cadence.

Job Description

Responsibilities

Define and evolve Bloomerang’s paid media strategy aligned to revenue targets and GTM goals.
Develop annual and quarterly acquisition plans tied to pipeline and CAC goals.
Lead testing roadmap across channels (creative, audience, bidding, messaging) — including AI-driven experimentation frameworks.
Leverage AI tools to identify emerging channel opportunities, model scenarios, and accelerate strategic decision-making.
Own the contribution percent of paid to the all-in revenue targets.
Own paid contribution to MQAs, SALs, pipeline, and revenue.
Forecast spend, performance, and ROI — using AI-assisted modeling where applicable.
Identify scaling opportunities and efficiency gains, including through AI-powered bidding strategies and automation.
Optimize full-funnel tracking in partnership with RevOps.
Own agency relationship, scope, performance benchmarks, and accountability.

Requirements

5–8+ years of experience in paid media, performance marketing, or growth marketing roles.
Proven track record of driving measurable pipeline and revenue growth through paid acquisition programs.
Experience managing six- or seven-figure paid media budgets across multiple channels (LinkedIn, Meta, YouTube, CTV; ABM platforms such as 6sense preferred).
Strong understanding of full-funnel marketing, multi-touch attribution, and demand generation strategy including Inbound and ABM tactics.
Demonstrated ability to forecast performance, model CAC/LTV, and optimize spend based on ROI.
Experience managing and holding agencies or external vendors accountable to performance goals.
Proficiency in analytics and reporting tools (e.g., Google Analytics, Salesforce, Marketo, BI tools).
Hands-on experience using AI tools (e.g., Claude, ChatGPT, Perplexity, or similar) to accelerate work — including research, performance analysis, content drafting, and workflow automation.
Familiarity with AI-powered ad platform features (e.g., Google Performance Max, Meta Advantage+, 6sense AI targeting) and a curiosity to stay current as these capabilities evolve.
Strong cross-functional collaboration skills, particularly with Sales and RevOps teams.

Preferred

ABM platforms such as 6sense preferred
Hands-on experience using AI tools (e.g., Claude, ChatGPT, Perplexity, or similar) to accelerate work — including research, performance analysis, content drafting, and workflow automation.

Benefits

Health + Wellness\nYou’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.
Time Off\nYou\'ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!
401k\nYou\'ll receive a 401k match to help invest in your future.
Equipment\nEverything you need to be successful, shipped right to your door. You got this. We got you.

Bloomerang

3.4 Glassdoor

Bloomerang is the Giving Platform built for purpose, trusted by 24,000+ nonprofits to raise more funds, retain more supporters, and create lasting change. By unifying fundraising, CRM, and volunteer management in one easy-to-use platform, Bloomerang gives organizations a complete view of every supporter and the tools to build stronger relationships. Backed by expert support and a team passionate about nonprofit success since 2012, Bloomerang is more than software—it’s a growth partner for missions that matter. Learn more at bloomerang.com.

Founded in 2012

Indianapolis, Indiana, USA

568 employees (45 in marketing)

bloomerang.com

58% recommend to a friend

53% CEO approval

Traffic Signals

Monthly Visitors

189.7K

Monthly Google Ads Budget

$58.3K

Traffic Source Mix

30.4%

Direct

58.9%

Referral

6.2%

Social

3.4%

Paid

Headcount Trend

Current headcount: ~571

Marketing Team

Marketing Team Size

34 (6% of company)

Median Career Experience

15 years

Median Tenure

4.2 years

People

Marketing Leadership

Ann Fellman

Chief Marketing Officer

At the company for 4 years 11 months

Jessica Cronk Brandt

VP of Customer & Event Marketing

At the company for 8 years

Randi Drinkwater

VP Corporate Marketing

At the company for 3 years 3 months

Katie Gaston

Director of Product Marketing

At the company for 3 years 7 months

Funding

Total Funding

$33.9M

Last Raise

$33M

Private Equity, 2 years ago

Funding History

Feb 2024
Private Equity
Feb 2021
Debt Financing • $33M
Sep 2020
Series Unknown

Recent News

Bloomerang Clients Increase Revenue 47% While 36% of Nonprofit Sector Faces Deficits

Sep 4, 2025 • PR Newswire

Bloomerang Launches Journey Automation to Help Nonprofits Raise More--Without Doing More

Jul 15, 2025 • PR Newswire

Bloomerang Report Reveals Gap Between Fundraising Events and Donor Preferences

May 27, 2025 • PR Newswire

Responsibilities

Define and evolve Bloomerang’s paid media strategy aligned to revenue targets and GTM goals.
Develop annual and quarterly acquisition plans tied to pipeline and CAC goals.
Lead testing roadmap across channels (creative, audience, bidding, messaging) — including AI-driven experimentation frameworks.
Leverage AI tools to identify emerging channel opportunities, model scenarios, and accelerate strategic decision-making.
Own the contribution percent of paid to the all-in revenue targets.
Own paid contribution to MQAs, SALs, pipeline, and revenue.
Forecast spend, performance, and ROI — using AI-assisted modeling where applicable.
Identify scaling opportunities and efficiency gains, including through AI-powered bidding strategies and automation.
Optimize full-funnel tracking in partnership with RevOps.
Own agency relationship, scope, performance benchmarks, and accountability.

Requirements

5–8+ years of experience in paid media, performance marketing, or growth marketing roles.
Proven track record of driving measurable pipeline and revenue growth through paid acquisition programs.
Experience managing six- or seven-figure paid media budgets across multiple channels (LinkedIn, Meta, YouTube, CTV; ABM platforms such as 6sense preferred).
Strong understanding of full-funnel marketing, multi-touch attribution, and demand generation strategy including Inbound and ABM tactics.
Demonstrated ability to forecast performance, model CAC/LTV, and optimize spend based on ROI.
Experience managing and holding agencies or external vendors accountable to performance goals.
Proficiency in analytics and reporting tools (e.g., Google Analytics, Salesforce, Marketo, BI tools).
Hands-on experience using AI tools (e.g., Claude, ChatGPT, Perplexity, or similar) to accelerate work — including research, performance analysis, content drafting, and workflow automation.
Familiarity with AI-powered ad platform features (e.g., Google Performance Max, Meta Advantage+, 6sense AI targeting) and a curiosity to stay current as these capabilities evolve.
Strong cross-functional collaboration skills, particularly with Sales and RevOps teams.

Preferred

ABM platforms such as 6sense preferred
Hands-on experience using AI tools (e.g., Claude, ChatGPT, Perplexity, or similar) to accelerate work — including research, performance analysis, content drafting, and workflow automation.

Benefits

Health + Wellness\nYou’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.
Time Off\nYou\'ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!
401k\nYou\'ll receive a 401k match to help invest in your future.
Equipment\nEverything you need to be successful, shipped right to your door. You got this. We got you.