Own market-facing positioning and GTM for Probook across verticals, translating complex product differences into buyer value and defining actionable ICPs and jobs-to-be-done.

Positioning and messaging, pricing, and packaging for enterprise buyers.
Sales enablement and sales-velocity focused content that travels with field teams.
Competitive intelligence and vertical GTM execution tied to product launches and market activation.

Job Description

Own market-facing messaging and GTM for Probook across verticals, translating technical differentiation into buyer value and defining ICPs, personas, and jobs to be done.

Positioning & Messaging: Own Probook's messaging architecture from company narrative to product, persona, and vertical levels.
Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
Ensure consistency across sales conversations, content, and market-facing communications.
Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
Drive pricing and packaging.
Sales Enablement: Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field.
Drive adoption through training, onboarding, and tight feedback loops.
Competitive Intelligence: Own Probook's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.

Probook

Increase flip rates, boost ticket sizes, and reduce windshield time— all without scaling your dispatch department. Probook learns from your historical sales data and sends your technicians to the right calls every time. Our dispatcher-friendly interface overlays your dispatch board so you never have to leave ServiceTitan. Dispatchers can now focus on higher-value tasks like verifying job info and keeping customers updated. See why top operators nationwide trust Probook!

Founded in 2022

New York, New York, USA

14 employees (2 in marketing)

www.probook.ai

Traffic Signals

Monthly Visitors

8.3K

Traffic Source Mix

24%

Direct

55.9%

Referral

5.1%

Social

13.6%

Paid

1.4%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size

2 (14% of company)

Marketing Roles Posted (Last 30 Days)

Own market-facing messaging and GTM for Probook across verticals, translating technical differentiation into buyer value and defining ICPs, personas, and jobs to be done.

Positioning & Messaging: Own Probook's messaging architecture from company narrative to product, persona, and vertical levels.
Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
Ensure consistency across sales conversations, content, and market-facing communications.
Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
Drive pricing and packaging.
Sales Enablement: Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field.
Drive adoption through training, onboarding, and tight feedback loops.
Competitive Intelligence: Own Probook's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.