4 months ago
Director - Product Marketing.
InMobi Advertising
New York, USA (On-site)Full time
All marketing roles in the US
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Director - Product Marketing.
New York, USA (On-site)
Salary Not AvailableDirector/ExecutiveFull time
Posted 4 months ago
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Job Summary
Drive product marketing for DSP-based commerce and app growth, shaping ICPs, narratives, and GTM across PLG and SLG motions.
- Own the end-to-end commerce narrative and positioning for app growth.
- Must-have: Define ICPs and buyer personas with measurable success metrics.
- Standout: Cross-functional leadership with Product, Marketing, and leadership on launches.
Job Description
Responsibilities
- Act as the voice of the customer for DSP-led commerce and app growth products.
- Build deep understanding of buyer motivations, constraints, and decision criteria.
- Define ICPs and buying personas; Prioritize use cases; Pressure-test internal assumptions.
- Be the internal arbiter of market reality when opinions diverge.
- Define what “Commerce in the DSP” means — outcomes, ICPs, use cases, and differentiation vs RMNs, retail media platforms, and performance DSPs.
- Build and own the end-to-end commerce narrative: problem framing rooted in customer pain; clear value proposition tied to measurable outcomes; why DSP-native commerce vs alternatives.
- Ensure positioning reflects how customers talk and buy, not internal architecture.
- Own the product marketing strategy and narrative for App user acquisition, user re-engagement, and retargeting.
- Position these capabilities as inputs into commerce outcomes (conversion, repeat purchase, LTV), not isolated performance tactics.
- Define ICPs, buying triggers, and success metrics for growth and performance marketers.
InMobi Advertising
3.6 Glassdoor
InMobi Advertising builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.
Founded in 2007
Singapore, SGP
1.5K employees (236 in marketing)
65% recommend to a friend
72% CEO approval
Traffic Signals
Monthly Visitors
8.3M
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
38.6%
Direct
51.1%
Referral
6.2%
Social
3%
Paid
0.9%
Headcount Trend
Current headcount: ~1.5K
Marketing Team
Marketing Team Size
166 (11% of company)
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$774.3M
Last Raise
$350M
Debt Financing, 3 months ago
Funding History
- Dec 2025Debt Financing • $350M
- Jul 2025Undisclosed • $3.7M
- Sep 2024Debt Financing • $99.9M