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8 marketing jobs

Homestead Studio logo
3 weeks ago

Performance Creative Strategist, Paid Social (DTC)

Homestead Studio

USA (Remote)Full time$70K/yr – $90K/yr
Homestead Studio logo
4 weeks ago

Copywriter and Content Strategist

Homestead Studio

USA (Remote)Full time$60K/yr – $65K/yr
Homestead Studio logo
1 month ago

Paid Social Account Manager

Homestead Studio

USA (Remote)Salaried Ft$85K/yr – $100K/yr
Homestead Studio logo
2 months ago

Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)

Homestead Studio

USA (Remote)Salaried Ft$70K/yr – $80K/yr
Homestead Studio logo
4 months ago

Email + SMS Strategist

Homestead Studio

USA (Remote)Full time
Homestead Studio logo
5 months ago

Paid Social Account Manager

Homestead Studio

Boston, MA (Remote)Full time
Homestead Studio logo
5 months ago

Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)

Homestead Studio

Boston, MA (Remote)Full time
Homestead Studio logo
5 months ago

Email Designer

Homestead Studio

USA (Remote)Full time

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8 jobs
Homestead Studio logo

Performance Creative Strategist, Paid Social (DTC)

Homestead Studio

USA (Remote)

$70K/yr - $90K/yrAgencyFull-timeSenior level2+ years exp.
3 weeks ago
Homestead Studio logo

Copywriter and Content Strategist

Homestead Studio

USA (Remote)

$60K/yr - $65K/yrAgencyFull-timeMid level3+ years exp.
4 weeks ago
Homestead Studio logo

Paid Social Account Manager

Homestead Studio

USA (Remote)

$85K/yr - $100K/yrAgencySalaried-FtSenior level
1 month ago
Homestead Studio logo

Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)

Homestead Studio

USA (Remote)

$70K/yr - $80K/yrAgencySalaried-FtMid level2+ years exp.
2 months ago
Homestead Studio logo

Email + SMS Strategist

Homestead Studio

USA (Remote)

AgencyFull-timeMid level2+ years exp.
4 months ago
Homestead Studio logo

Paid Social Account Manager

Homestead Studio

Boston, MA (Remote)

$75K/yr - $108K/yr (Est.)AgencyFull-timeSenior level
5 months ago
Homestead Studio logo

Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)

Homestead Studio

Boston, MA (Remote)

AgencyFull-timeMid level2+ years exp.
5 months ago
Homestead Studio logo

Email Designer

Homestead Studio

USA (Remote)

AgencyFull-timeMid level2+ years exp.
5 months ago
Homestead Studio logo
Homestead Studio

Performance Creative Strategist, Paid Social (DTC)

USA (Remote)

$70K/yr – $90K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

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Job Description

Responsibilities

  • Own creative strategy for a portfolio of DTC clients — master their brand voice, product positioning, customer psychology, and competitive landscape so every brief you write is informed and specific
  • Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ad formats optimized for Meta and TikTok acquisition campaigns
  • Analyze ad performance data weekly — review hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS to identify creative winners, diagnose underperformers, and build iteration roadmaps
  • Develop and present creative testing frameworks — outline testing variables, write hypotheses, and execute creative based on data-backed insights
  • Identify content gaps and whitespace opportunities by conducting social listening, competitor audits, and trend analysis across platforms
  • Collaborate with designers and editors, reviewing ad quality and ensuring every deliverable meets creative and performance standards before it goes live
  • Manage client approvals and feedback loops, incorporating notes into final deliverables while keeping projects on track
  • Leverage AI tools (we use Claude) to accelerate research, scripting, and creative iteration — you're expected to work with AI as a daily tool in your workflow, not treat it as a novelty
  • Report on creative performance, emerging trends, and strategic recommendations to account managers on a weekly cadence

Requirements

  • 2+ years of hands-on experience writing direct response ad creative (scripts, briefs, ad copy) specifically for DTC brands running paid social acquisition campaigns
  • Demonstrated ability to analyze ad creative performance data (hook rate, thumbstop, CTR, ROAS, CPA) and translate findings into new creative strategies and iterations
  • Deep working knowledge of Meta Ads (Facebook & Instagram) — how creative performs in-platform, how the algorithm rewards engagement, and what formats/placements drive results
  • Strong understanding of direct response copywriting principles: hooks, offers, CTAs, urgency, social proof, and storytelling frameworks that convert
  • Experience writing UGC-style scripts and briefs, including talent direction and shot-by-shot breakdowns
  • Familiarity with TikTok ad creative and trends
  • Hands-on experience using AI tools (Claude, ChatGPT, or similar) to support creative workflows — research, brainstorming, scriptwriting, competitive analysis, or performance interpretation
Homestead Studio logo

Homestead Studio

Homestead is a digital growth agency that helps eCommerce businesses scale.

Founded in 2019
Appleton, Wisconsin, USA
70 employees (36 in marketing)
www.homesteadstudio.co

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

See all Homestead Studio salaries

Marketing Team

Marketing Team Size
22 (31% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
32.6%
Direct
50.5%
Referral
6.9%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~72

Recent News

Homestead’s 9th Annual Military Appreciation Day is a Huge Success
Nov 16, 2025 • City of Homestead (.gov)

Links

www.homesteadstudio.coLinkedInCrunchbase