Own paid media and on site optimization for an ecommerce shop, aligning campaigns with product launches and SEO signals to maximize ROAS and conversions.

Own and optimize Meta and Google Ads campaigns, including structure, audiences, budgets, and bids.
Coordinate QA of ad assets and ensure correct attribution with UTM tagging and pixel events.
Bridge with Creative, Social, and SEO to test and accelerate performance, and produce weekly/monthly performance reports.

Job Description

Responsibilities

Build, launch, and manage paid campaigns across Meta Ads Manager and Google Ads according to strategy from the Ecommerce Manager
Manage campaign structures, audiences, keywords, budgets, and bids, monitoring performance daily to flag pacing or delivery issues
Coordinate with Creative and Social to QA and schedule ad assets (copy, imagery, video) on time
Implement and QA UTM tagging and pixel/conversion events for accurate attribution
Compile weekly and monthly paid media reports (ROAS, CPA, NC%, CTR, CPC) and support testing of creative, copy, audiences, and bidding strategies
Stay current on Meta and Google platform updates and understand new features to improve performance
Optimize product, collection, and landing page content (titles, descriptions, headers, alt text, and metadata) to improve organic search visibility and discoverability
Support on-page and technical SEO best practices, including URL structure, internal linking, structured data, sitemaps, indexing, and robots.txt rules
Track organic search performance (rankings, impressions, click-through rate) using Google Search Console and analytics tools, surfacing opportunities to improve visibility
Execute website updates for promotions, product launches, and content changes according to the e-commerce calendar
Maintain product catalog accuracy (SKU uploads, descriptions, imagery, pricing) and support collection management and on-site visual merchandising
Perform regular QA and site audits, flagging bugs, broken links, speed issues, or display inconsistencies
Help keep Shopify apps and integrations organized and running smoothly, escalating issues as needed
Pull and compile data from Shopify, GA4, and marketing platforms into weekly and monthly reports, tracking revenue, conversion rates, and traffic sources alongside paid media performance
Monitor competitor promotions, pricing, and website updates, flagging anomalies or opportunities for the Ecommerce Manager
Coordinate with Brand Marketing, Email/CRM (Klaviyo), Customer Service, and Operations to support campaigns, retention efforts, and website accuracy

Apres Nail

3.1 Glassdoor

As the pioneer in soft gel nail extension technology, Aprés Nail is united by one common motif- creating standards and not trends. Our patented products are developed with one goal in mind: to break the habit of fast nail fashion and pave the way for compelling change in the professional nail industry.We work alongside nail technicians to understand what the market and industry want and need. And we deliver with quality, consistency, and innovation.

Founded in 2015

Rowland Heights, California, USA

69 employees (12 in marketing)

apresnail.com

59% recommend to a friend

Traffic Signals

Monthly Visitors

259K

Monthly Google Ads Budget

$1.5K

Traffic Source Mix

41.6%

Direct

49.7%

Referral

3.8%

Social

4.1%

Paid

0.6%

Headcount Trend

Current headcount: ~69

Marketing Team

Marketing Team Size

5 (7% of company)

Median Career Experience

7 years

Median Tenure

2 years

Marketing Roles Posted (Last 30 Days)

Responsibilities

Build, launch, and manage paid campaigns across Meta Ads Manager and Google Ads according to strategy from the Ecommerce Manager
Manage campaign structures, audiences, keywords, budgets, and bids, monitoring performance daily to flag pacing or delivery issues
Coordinate with Creative and Social to QA and schedule ad assets (copy, imagery, video) on time
Implement and QA UTM tagging and pixel/conversion events for accurate attribution
Compile weekly and monthly paid media reports (ROAS, CPA, NC%, CTR, CPC) and support testing of creative, copy, audiences, and bidding strategies
Stay current on Meta and Google platform updates and understand new features to improve performance
Optimize product, collection, and landing page content (titles, descriptions, headers, alt text, and metadata) to improve organic search visibility and discoverability
Support on-page and technical SEO best practices, including URL structure, internal linking, structured data, sitemaps, indexing, and robots.txt rules
Track organic search performance (rankings, impressions, click-through rate) using Google Search Console and analytics tools, surfacing opportunities to improve visibility
Execute website updates for promotions, product launches, and content changes according to the e-commerce calendar
Maintain product catalog accuracy (SKU uploads, descriptions, imagery, pricing) and support collection management and on-site visual merchandising
Perform regular QA and site audits, flagging bugs, broken links, speed issues, or display inconsistencies
Help keep Shopify apps and integrations organized and running smoothly, escalating issues as needed
Pull and compile data from Shopify, GA4, and marketing platforms into weekly and monthly reports, tracking revenue, conversion rates, and traffic sources alongside paid media performance
Monitor competitor promotions, pricing, and website updates, flagging anomalies or opportunities for the Ecommerce Manager
Coordinate with Brand Marketing, Email/CRM (Klaviyo), Customer Service, and Operations to support campaigns, retention efforts, and website accuracy