Responsibilities
- Manage day-to-day execution of platform strategy across Creamer, Flip, and Creations—translating roadmap priorities into specific project plans, briefs, and cross-functional asks with clear owners, timelines, and deliverables
- Develop strategic recommendations for the portfolio by synthesizing competitive intelligence, whitespace analysis, and market trends—bringing recommendations to the Director for refinement and alignment
- Manage product lifecycle milestones from development through discontinuation, flagging risks and dependencies proactively
- Drive execution of innovation initiatives by coordinating cross-functional inputs and ensuring projects move from concept through launch without losing strategic intent, working within New Product Development (NPD) Team-led timelines and processes
- Provide strategic inputs for R&D briefs—including business rationale, competitive context, and consumer insights—to ensure innovation aligns with platform strategy
- Drive go-to-market execution for product launches, coordinating across creative, shopper marketing, and commercial teams to ensure flawless delivery
- Ensure alignment across pack, positioning, pricing, and promotion for each launch, escalating gaps early
- Ensure product positioning and messaging comes to life as strategically intended, tailored to specific customer segments and channels
- Own platform toolkits for key calendar touchpoints: positioning, messages, claims, photography guidelines—ensuring they are current, accurate, and actionable for cross-functional teams
- Manage availability and accuracy of evergreen brand assets; run quarterly photoshoot logistics including shot lists, briefs, and post-production tracking
Requirements
- 4+ years of experience in product growth, brand management, or product marketing
- 2+ years of experience in CPG or Food & Beverage
- Strong analytical capabilities with experience using data to inform decisions and the ability to coach others on drawing actionable insight from analysis
- Excellent project management skills with a track record of running complex, multi-workstream initiatives on time and on brief
- Strong communication and presentation skills, with the ability to synthesize complex information into clear, compelling narratives
- Demonstrated ability to work effectively across functions, building relationships and driving alignment
- A self-starter who drives execution with precision while actively developing strategic thinking and point-of-view formation
Nice to have
Benefits
- medical, dental, vision coverage
- disability insurance
- health savings account
- flexible spending accounts
- tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- fertility and childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- wellness resources including an employee assistance program
- fitness discounts
- wellness reimbursement
- on-site gym access (certain locations)
- monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- paid volunteer time off
compensation
- $94,000.00 - $147,950.00 per year
- plus bonus
- plus equity
- plus benefits
about_company
- Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place.
- The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives.
- In 2023, La Colombe, a leading coffee roaster with a shared commitment to quality, craftsmanship and impact, became part of the Chobani family, adding coffee to our lineup and new opportunities to innovate.
- Chobani uses food as a force for good in the world – putting humanity first in everything it does.
other[]
