Campaign execution, QA, and deployment across emails, landing pages, forms, and event promos using Marketo templates and tokens.
Workflow management in Asana to track tasks, timelines, dependencies, and blockers while ensuring milestones stay on track.
Ongoing optimization and tooling to improve campaign delivery and QA through AI-assisted automation.

Job Description

Responsibilities

Marketo Execution: Build, QA, and deploy campaign assets (emails, landing pages, forms, and event promotions) using Marketo program templates and tokens.
Configure and execute campaigns according to documented processes and best practices.
Workflow Management: Manage campaign execution workflows in Asana—managing tasks, timelines, dependencies, and status updates.
Proactively communicate risks, resolve blockers, and ensure campaign milestones stay on track.
Quality Assurance: Maintain strict QA standards across all campaign assets prior to launch to ensure flawless execution and proper audience targeting.
Ensure campaigns meet quality standards and are delivered accurately and on schedule.
Optimization & Feedback: Review campaign results and identify opportunities to improve campaign execution.
AI-Enabled Efficiency: Utilize AI tools to streamline execution tasks, support QA, and improve delivery speed.

Requirements

- Proven hands-on experience building and launching campaigns in Marketo, including program templates, tokens, smart campaigns, emails, landing pages, and forms.
- Experience working in campaign operations or marketing operations, with responsibility for end-to-end campaign execution.
- Strong organizational skills with experience managing projects and workflows within a project management platform.
- Exceptional attention to detail with a demonstrated ability to deliver accurate, high-quality work under deadlines.
- Ability to work independently while collaborating effectively with cross-functional marketing partners.
- Comfortable learning established processes and becoming productive quickly with minimal supervision.

Nice to have

Experience using Asana for campaign or project management.
Experience using AI tools to improve productivity.

Macmillan Learning

3.4 Glassdoor

Macmillan Learning is a privately-held, family-owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best authors researchers, educators, administrators, and developers.We provide educators with tailored solutions designed to inspire curiosity and measure progress. Our brands include Bedford/St Martin’s, W.H. Freeman, Worth Publishers, iClicker, Skyfactor, Macmillan Learning Curriculum Solutions, and Hayden-McNeil Lab Solutions. To learn more, please visit http://www.macmillanlearning.com.

Founded in 1946

New York, New York, USA

823 employees (249 in marketing)

www.macmillanlearning.com

49% recommend to a friend

48% CEO approval