2 weeks ago
Senior Paid Social Strategist
Human
USA (Remote)Full time$110K/yr – $130K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Paid Social Strategist
USA (Remote)
$110K/yr – $130K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Job Summary
Own Meta paid social strategy and cross-channel media plans, guiding budgeting, testing, and client collaboration across performance campaigns.
- Define strategy and budgets for Facebook/Instagram
- Lead testing roadmaps and performance reviews
- Communicate insights to clients
Job Description
Responsibilities
- Media Planning and Performance
- Build and maintain media plans, including budgets, forecasts, and acquisition targets.
- Partner with search strategists to create cohesive cross-channel plans on shared accounts.
- Use contribution margin, MER, aMER, ROAS, CAC, and other relevant metrics to guide investment decisions.
- Use the Ecommerce Scorecard and Profit Compass to evaluate ecommerce performance; apply pipeline and acquisition-cost metrics to lead generation accounts.
- Identify performance risks and recommend budget or strategy changes early.
- Meta Strategy and Execution
- Own campaign structure, audience strategy, bidding approach, and budget allocation across Facebook and Instagram.
- Give media buyers clear briefs covering goals, KPIs, targeting, budgets, and pacing.
- Review campaign setups before launch, evaluate ongoing performance, and direct improvements.
Requirements
- 5+ years of hands-on paid social experience , primarily in ecommerce, with deep expertise in Meta advertising.
- Agency experience , including managing multiple accounts, competing priorities, and client relationships.
- A track record of profitable growth , with examples connecting your decisions to revenue, acquisition efficiency, and contribution margin.
- Strong ecommerce financial fluency. You understand metrics such as contribution margin, MER, CAC, and LTV and use them to make decisions.
- Experience evaluating incrementality , including interpreting performance trends and designing or assessing tests.
- Media planning and budget ownership , including allocation, pacing, forecasting, and reallocation.
- Experience directing media buyers , translating strategy into clear instructions and holding execution to a high standard.
- Strong client communication. You can explain complex performance issues plainly and make clear recommendations.
- Practical AI experience. You regularly use LLMs to improve analysis, reporting, or strategy. Be prepared to walk us through a workflow and explain how you check its output.
- Proficiency with analytics and ecommerce tools , such as GA4, Northbeam, Triple Whale, Shopify, or WooCommerce.
Preferred
- A major plus: paid search and lead generation experience , with enough depth to own both paid search and paid social strategy for smaller accounts, including channel planning, budget allocation, lead quality and pipeline measurement, and performance recommendations.
- Experience with attribution modeling beyond platform reporting
- A track record of coaching or mentoring media buyers
- Relevant platform certifications
Benefits
- $110,000–$130,000 annual base salary , depending on experience
- Fully remote work
- Flexible schedule, with availability to work Pacific Time hours
- Unlimited vacation
- Health benefits, including options with 100% employee coverage
- Elective dental and vision plans
- 401(k)
Human
3.2 Glassdoor
HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud and abuse. We leverage modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today, we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals.
Founded in 2012
New York, New York, USA
539 employees (34 in marketing)
36% recommend to a friend
Salaries
Posted range
$110K/yr – $130K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
26 (5% of company)
Median Career Experience
17 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Sarah Acker
SVP, Global Head of Marketing
At the company for 7 years 7 months
Imran Said
Vice President Product Marketing
At the company for 5 years 9 months
Jennifer Lovejoy Barraclough
Director, Customer Marketing
At the company for 2 years
Kathleen Baker
Director, Partner Marketing
At the company for 2 years 3 months
Funding
Total Funding
$300.6M
Last Raise
$50M
Series Unknown, 1 years ago
Funding History
- Oct 2024Series Unknown • $50M
- May 2024Series Unknown • $8.5M
- Jan 2022Series Unknown • $100M
Traffic Signals
Monthly Visitors
112.3K
Monthly Google Ads Budget
$122.6K
Traffic Source Mix
Search
44.5%
Direct
42.7%
Referral
8.9%
Social
2.6%
Paid
1.1%
Headcount Trend
Current headcount: ~539
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.