3 days ago
Performance Marketing Manager, Paid Social & EMEA Growth
Decagon
San Francisco, CA (On-site)Full time$160K/yr – $210K/yr
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Performance Marketing Manager, Paid Social & EMEA Growth
San Francisco, CA (On-site)
$160K/yr – $210K/yrSenior Level5+ years expFull time
Posted 3 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end paid social across major platforms, scale the motion in EMEA, and align spend with pipeline while building an attribution story and repeatable playbooks.
- Own end-to-end paid social from brief to reporting
- Scale and adapt paid social in EMEA to local buying behavior and compliance
- Align budgets with actual pipeline opportunities and revenue impact
Job Description
Responsibilities
- Own paid social end-to-end: Run LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting. You're accountable for efficiency and output across the full paid social budget, not just execution.
- Scale spend into EMEA: Stand up and grow a paid social motion in EMEA from its current early stage. Adapt targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements (GDPR and beyond).
- Align spend to sales opportunity: Partner with EMEA sales leadership to make sure budget allocation tracks where the actual pipeline opportunity is by market and segment, not just where measurement is easiest.
- Build the attribution story: Own how paid social spend connects to pipeline and revenue by market and channel. Bring your own point of view on what's working, backed by data, not just activity metrics like CTR and CPL.
- Test and systematize: Run structured experiments across creative, audiences, and channels, and turn what works into repeatable playbooks the rest of the team can use.
- Flex into adjacent demand gen: Support EMEA-specific ABM, landing pages, and email work as needs come up, in partnership with the broader demand gen team.
Requirements
- 5+ years in performance marketing with a clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.
- Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can speak to how you allocated across campaigns, audiences, and markets.
- Have run or scaled paid social programs in EMEA specifically—different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances in creative and targeting.
- Analytical and comfortable owning your own attribution story: connecting spend by market/channel to pipeline and revenue, not just CTR and CPL.
- Used to working cross-functionally with regional sales teams to align spend with where the pipeline opportunity actually is.
- Can flex beyond paid social into adjacent demand gen work (ABM, landing pages, email) when EMEA-specific needs call for it.
- Thrive in a fast-paced startup environment, where you're expected to take ownership, move quickly, and learn as you go.
Preferred
- Have experience with Clay or similar audience-building tools and are comfortable building and iterating on paid audiences
- Have stood up a paid social program in a new region from scratch (rather than inheriting one already built).
- Speak a European language relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics).
- Bring point of view on emerging paid social channels or formats worth testing in EMEA.
Benefits
- Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
- Medical, Dental, and Vision benefits for you and your family
- Life Insurance and Disability Benefits
- Retirement Plan (e.g., 401K, pension)
- Parental Leave
- Fertility and family building benefits through Carrot
- Daily lunches and snacks in the office to keep you at your best
- These benefits are described in more detail in Decagon’s policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.
Decagon
3.8 Glassdoor
We recruit high-potential individuals, convert them to world-class software engineers and place them with global companies looking to scale their dev capacity. Since 2018, we have screened 73,000 applicants and accepted only 0.5% of them who prove to be smart, self-driven and excited about improving the world with technology. Decagon’s Learning by Doing Model exposes them to live products, agile methodologies, project management, mentoring by top industry professionals and technical expertise in stacks like Node, Java, iOS, Android, C#, Python, etc. all within 6months. Top global companies like Indeed, Reloadly, Vertex are already achieving a diverse and exceptionally skilled engineering workforce with DecaDevs.
Founded in 2018
Lagos, Lagos State, NGA
295 employees (10 in marketing)
76% recommend to a friend
Traffic Signals
Monthly Visitors
2K
Traffic Source Mix
Search
42.6%
Direct
36.4%
Referral
13.8%
Social
4.9%
Paid
1.3%
Headcount Trend
Current headcount: ~293
Marketing Team
Marketing Team Size
4 (1% of company)
Median Career Experience
10 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Funding
Total Funding
$26.6M
Last Raise
$100K
Series A, 4 years ago
Funding History
- Jun 2022Series A • $100K
- Aug 2021Seed • $1.5M
- Aug 2021Debt Financing • $25M