Develop strategic paid media plans aligned with business objectives, customer behavior, and marketing goals.
Execute and manage digital advertising campaigns across channels including - Search, Social, Display, Programmatic, Video, OTT/CTV, LinkedIn, and emerging media platforms.
Manage media budgets and optimize investments to maximize campaign performance and ROI.
Analyze campaign performance and present results in a clear, concise, and actionable manner.
Interpret and analyze complex datasets to identify trends, opportunities, and areas for optimization.
Leverage data science methodologies, predictive analysis, audience modeling, and advanced analytics to enhance media planning, campaign performance, audience targeting, and overall marketing effectiveness.
Process, cleanse, and verify the integrity of data used for analysis and reporting.
Assist account managers and the central marketing team with understanding campaign performance, audience insights, and reporting.
Build audience targeting strategies utilizing first-party data, CRM insights, ZoomInfo audiences, LinkedIn Marketing Solutions, and platform-specific targeting capabilities.
Develop and execute account-based marketing (ABM) and lead generation strategies using audience enrichment, intent data, and advanced targeting methodologies.

Requirements

Four-year college degree or demonstrated equivalent experience in: Marketing, Advertising, Communications, Business, Digital Marketing, Analytics or related field
3-5 years of experience in paid media, digital marketing, media buying, or performance marketing
Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn - Campaign Manager, and programmatic advertising platforms
Experience leveraging LinkedIn Marketing Solutions, LinkedIn Matched Audiences, ZoomInfo, intent data providers, or similar audience targeting technologies
Experience managing advertising budgets and optimizing campaigns against business objectives
Automotive, agency, or multi-location marketing experience preferred
Strong understanding of audience targeting, attribution, lead generation, conversion optimization, and campaign measurement
Advanced or expert-level knowledge of paid media planning, buying, and campaign execution
Strong understanding of digital marketing strategy and media mix development
Ability to independently develop and execute integrated marketing campaigns across multiple paid channels

Preferred

Google, Meta, Microsoft Advertising, LinkedIn Marketing, or related certifications preferred.

Benefits

Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave

Holman

Holman offers a unique set of complementary services that address your changing needs. From fleet management, upfitting, vehicle accessories, vehicle sales, insurance, investing in the future of mobility, or all the above, we listen, we think, and we create solutions just for you.

Founded in 1924

Mount Laurel, New Jersey, USA

4.9K employees (141 in marketing)

www.holman.com

Traffic Signals

Monthly Visitors

587.9K

Monthly Google Ads Budget

$98.1K

Traffic Source Mix

26.8%

Direct

64.5%

Referral

7.4%

Social

0.3%

Paid

0.9%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size

114 (2% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

B2B Paid Media & Performance Analyst

B2B Paid Media & Performance Analyst

Paid Media & Performance Specialist

Associate - Marketing Strategy, Ultraluxury

All marketing roles in the US

All marketing roles in the US

B2B Paid Media & Performance Analyst

B2B Paid Media & Performance Analyst

Paid Media & Performance Specialist

Associate - Marketing Strategy, Ultraluxury

B2B Paid Media & Performance Analyst

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Holman

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

B2B Paid Media & Performance Analyst

B2B Paid Media & Performance Analyst

Paid Media & Performance Specialist

Associate - Marketing Strategy, Ultraluxury

B2B Paid Media & Performance Analyst

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Holman

Traffic Signals

Headcount Trend

Marketing Team

Recent News