9 days ago
Sr. Product Marketing Manager
iSpot
USA (Hybrid)Full time$114K/yr – $154K/yr
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Sr. Product Marketing Manager
USA (Hybrid)
$114K/yr – $154K/yrSenior Level7+ years expFull time
Posted 9 days ago
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Job Summary
Own the product marketing narrative and go-to-market strategy, leading launches and enabling sales and demand programs to drive growth.
- Define positioning and messaging that differentiates the product
- Collaborate cross-functionally with sales, marketing, and product to fuel pipeline and win rates
- Monitor market trends and translate insights into updated strategies
Job Description
Responsibilities
- Develop and refine product positioning, messaging, and content that drive go-to-market success.
- Lead and support product launches, ensuring clear KPIs, measurement, and optimization for impact.
- Create compelling, visually engaging content that connects product value to business outcomes.
- Partner with sales to develop materials that accelerate pipeline growth and improve win rates.
- Monitor industry trends and the competitive landscape to inform differentiated sales and marketing strategies.
- Collaborate with corporate marketing and demand generation to weave product value propositions into broader brand and campaign narratives.
- Work closely with customer-facing teams to capture the voice of the customer and maintain accurate personas and messaging frameworks.
Requirements
- 7+ years of experience in product marketing or related disciplines (e.g., product management, content marketing, or sales/solutions engineering).
- Proven expertise in developing product positioning, messaging, and go-to-market strategies that drive measurable business results.
- Experience in the Media, Martech, or Adtech industries strongly preferred.
- Exceptional cross-functional collaborator with the ability to influence stakeholders at all levels.
- Strategic thinker with a bias for action and adaptability in a fast-moving environment.
- Outstanding written and verbal communicator, skilled at simplifying complex ideas.
- Fast learner with the ability to quickly grasp new industries, technologies, and customer dynamics.
- Bachelor’s degree required; advanced degree or strong academic record preferred.
Preferred
- Experience in the Media, Martech, or Adtech industries strongly preferred.
- Advanced degree or strong academic record preferred.
Benefits
- iSpot compensation packages consist of salary and equity in one of Seattle’s hottest start-ups, as well as other standard benefits.
- In addition to cash compensation, all full time iSpotters are eligible to participate in iSpot’s equity plan to receive stock options.
iSpot
2.5 Glassdoor
iSpot helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results.More at: https://www.ispot.tv
Founded in 2012
Bellevue, Washington, USA
394 employees (66 in marketing)
30% recommend to a friend
35% CEO approval
Traffic Signals
Monthly Visitors
1.2M
Monthly Google Ads Budget
$850
Traffic Source Mix
Search
56.4%
Direct
37.2%
Referral
3.9%
Social
2.2%
Paid
0.2%
Headcount Trend
Current headcount: ~394
Marketing Team
Marketing Team Size
64 (16% of company)
Median Career Experience
12 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Geoff McHale
Vice President, Brand Partnerships
At the company for 1 year 7 months
Amy Bickers
Brand Partnerships - Regional Vice President
At the company for 7 years 6 months
Katie Williamson
Regional Vice President, Brand Partnerships
At the company for 13 years 1 month
Afia Sheikh
Regional Vice President, Brand Partnerships
At the company for 8 years 2 months
Funding
Total Funding
$382.8M
Last Raise
Private Equity, 4 years ago