2 weeks ago
Senior Demand Generation Manager, North America (Commercial & Mid-Market)
CloudBees
USA (Remote)Full time$130K/yr – $150K/yr
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Senior Demand Generation Manager, North America (Commercial & Mid-Market)
USA (Remote)
$130K/yr – $150K/yrSenior Level7+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and scale North America demand generation across mid-market with cross-functional collaboration to align with pipeline and revenue goals, while leading multi-channel campaigns and ABM programs.
- Own regional demand-gen strategy and campaigns
- Drive cross-functional collaboration with sales and RevOps
- Optimize channel mix and ABM programs based on data
Job Description
Responsibilities
- Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals.
- Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities.
- Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.
- Build and run account-based and pipeline acceleration programs for priority accounts and segments.
- Create and manage regional campaign calendars and execution plans that align with quarterly business objectives.
- Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development.
- Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
- Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility.
- Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback.
- Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation.
Requirements
- 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology.
- Strong experience supporting commercial, mid-market, or growth segments in North America.
- Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact.
- Experience partnering closely with sales teams and translating commercial goals into marketing plans.
- Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration.
- Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture.
- Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations.
- Comfortable working in a fast-moving environment where you may need to build while operating.
- Excellent project management and communication skills.
- Able to influence cross-functional teams and work effectively across functions and levels.
Preferred
- Experience in developer, DevOps, infrastructure, cybersecurity, cloud, or technical B2B categories.
- Familiarity with commercial sales motions and shorter/mid-length deal cycles versus only large-enterprise motions.
- Experience with intent tools, ABM platforms, Salesforce, marketing automation, attribution/reporting tools, and webinar/event platforms.
- Exposure to AI-enabled marketing workflows, automation, or modern demand tech stacks.
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- HSA/FSA
- Remote Work Environment
- Flexible Time Off
- Paid Company Holidays
- Parental Leave
CloudBees
3.9 Glassdoor
The most open and flexible enterprise DevOps solution.CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work.Seamlessly integrating into any hybrid and heterogeneous environment, CloudBees is a strategic partner in your cloud transformation journey, ensuring security, compliance, and operational efficiency while enhancing the developer experience across your entire software development lifecycle.
Founded in 2010
San Jose, California, USA
524 employees (28 in marketing)
70% recommend to a friend
75% CEO approval
Traffic Signals
Monthly Visitors
193.7K
Monthly Google Ads Budget
$41.7K
Traffic Source Mix
Search
49.8%
Direct
38.9%
Referral
7.9%
Social
2.5%
Paid
0.9%
Headcount Trend
Current headcount: ~525
Marketing Team
Marketing Team Size
17 (3% of company)
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$356.2M
Last Raise
$95M
Series F, 4 years ago
Funding History
- Dec 2021Debt Financing • $95M
- Dec 2021Series F • $150M
- Jun 2018Debt Financing • $25M