Own the end-to-end integrated marketing rhythm that moves from strategy to repeatable campaigns, aligning GTM across teams to accelerate pipeline and win market share.

Integrated Marketing Strategy: Build scalable launch and activation programs with cross-functional alignment across Product Marketing, Digital, Creative, Channel, and Regions.
Campaign Orchestration: Lead cross-team execution and a predictable launch cadence tied to revenue and market drivers.
AI-Driven Activation and Measurement: Embed AI tools to boost share of voice, analyze sentiment, and track leading indicators beyond last-touch attribution.

Job Description

As a Senior Integrated Marketing Manager, your key area of responsibility will be establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation.
You will be responsible for orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts, developing cohesive narratives that elevate market perception, and managing the end-to-end execution of marketing launches.
You will need to work closely with Geotab's Marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), Strategic Communications, and external creative agencies and vendors.
Lead the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers.
Act as the central “quarterback” for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline.
Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives.
Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio.
Integrate AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab’s sentiment and visibility against competitors in Large Language Models (LLMs).
Define and track KPIs for launch success, moving beyond first or last touch attribution models to identify leading and lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution.
Manage relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production.

Geotab

3.8 Glassdoor

Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 100 billion data points daily from more than 5 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.

Founded in 2000

Oakville, Ontario, CAN

3.1K employees

www.geotab.com/?utm_campaign=null_always-on_null_null&utm_content=homepage_website&utm_medium=org_social&utm_source=linkedin&utm_term=2024

73% recommend to a friend

77% CEO approval

Traffic Signals

Monthly Visitors

2.3M

Monthly Google Ads Budget

$53.1K

Traffic Source Mix

17.7%

Direct

42.2%

Referral

2.6%

Social

0.9%

Paid

0.2%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Median Career Experience

11.5 years

Median Tenure

2.1 years

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Top 1% of applicants do these two things.

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Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News