1 day ago
Product Marketing Manager
Benchling
San Francisco, CA (Hybrid)Full time$171K/yr – $250K/yr
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Product Marketing Manager
San Francisco, CA (Hybrid)
$171K/yr – $250K/yrMid Level6+ years expFull time
Posted 1 day ago
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Job Summary
Own the go-to-market for a major Benchling area, shaping positioning, launches, pricing, and cross-functional collaboration while turning customer insights into clear product value.
- Define GTM strategy and messaging for a key platform area
- Lead launches, field readiness, and adoption measurement
- Guide pricing and packaging and enable field teams
Job Description
Responsibilities
- Develop the positioning, messaging, and go-to-market strategy for a major area of Benchling’s platform.
- Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement.
- Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement for the field.
- Partner closely with Product and Engineering to understand how the product works and bring customer, market, and commercial insight into product decisions.
- Build a deep understanding of our customers, users, buyers, competitors, and the changing enterprise software and AI landscape.
- Create product narratives, content, and enablement that help customer-facing teams communicate Benchling’s value with clarity and conviction.
- Work across Sales, Customer Experience, and Marketing to identify opportunities to drive adoption, expansion, pipeline, and revenue.
Requirements
- 6+ years of experience in product marketing or a related go-to-market role within B2B enterprise software.
- Marketed complex or technical products, such as data platforms, APIs, SDKs, integrations, developer tools, workflows, or AI products.
- Owned positioning, messaging, product launches, and sales enablement from strategy through execution.
- Partner with technical product managers and engineers, ask productive questions, and translate what you learn without losing the important details.
- Strong writer and storyteller who can make complicated ideas clear, specific, and compelling. You leverage AI, but do not use it to override human judgment and creativity.
- You can understand customers and the nuanced enterprise buying dynamics to communicate value to users, technical stakeholders, business leaders, and executives.
- You are comfortable creating structure in ambiguous environments and driving work forward across multiple teams.
- You are deeply curious and motivated to learn unfamiliar technical and scientific domains.
Preferred
- Experience at a growth-stage or rapidly scaling enterprise software company.
- Experience marketing a platform or products used by technical audiences.
- Experience driving adoption or expansion within enterprise customers.
- Experience bringing AI products or capabilities to market.
- Familiarity with biotechnology, scientific software, or regulated industries.
Benchling
3.6 Glassdoor
Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market. Come help us bring modern software to modern science. https://www.benchling.com/careers/
Founded in 2012
San Francisco, California, USA
796 employees (34 in marketing)
67% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
1.7M
Monthly Google Ads Budget
$9.6K
Traffic Source Mix
Search
30%
Direct
65.6%
Referral
3.7%
Social
0.4%
Paid
0.3%
Headcount Trend
Current headcount: ~799
Marketing Team
Marketing Team Size
23 (3% of company)
Median Career Experience
20 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$411.9M
Last Raise
$100M
Series F, 4 years ago
Funding History
- Nov 2021Series F • $100M
- Apr 2021Series E • $200M
- May 2020Series D • $50M