5 days ago
GTM Enablement Manager
Sophos
USA (Remote)Permanent$109K/yr – $181K/yr
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GTM Enablement Manager
USA (Remote)
$109K/yr – $181K/yrMid LevelPermanent
Posted 5 days ago
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Job Summary
Own regional GTM enablement and AI-enabled sales readiness, shaping content, coaching, and governance across cross-functional teams to drive adoption and impact through practical programs and data-driven insights.
- Lead design and deployment of AI-assisted enablement and sales methodology.
- Drive data-driven adoption, dashboards and performance insights.
- Partner with senior sales leaders to align GTM and enablement strategy.
Job Description
Responsibilities
- Regional GTM Enablement Partner
- Sales Execution and Methodology Enablement
- AI-Enabled Sales Readiness
- AI-Assisted Enablement Design and Content Development
- Program Management and Detailed Execution
- Enablement Content Strategy and Deliverables
- Facilitation, Coaching and Reinforcement
- Learning Design and Adult Learning Principles
- Data, Reporting and Dashboards
- Cross-Functional Collaboration
Requirements
- Strong experience in sales enablement, GTM enablement, sales operations, field sales, technical sales or learning and development
- Proven ability to partner with senior sales leaders as a trusted, consultative advisor with a clear point of view and the confidence to challenge constructively.
- Strong understanding of sales execution, sales methodology, pipeline management, account planning, discovery, qualification and value-based selling.
- Practical fluency in AI tools for sales, including a clear understanding of how sellers can use AI to improve productivity, customer preparation, messaging, follow-up, deal strategy and overall sales effectiveness.
- Hands-on experience using AI tools to support enablement content development, role-play creation, training design, content transformation, coaching resources and quality review.
- Strong understanding of adult learning theory, instructional design, content design and skills-based enablement approaches.
- Demonstrated ability to design, develop and facilitate practical enablement programs, workshops, simulations, role plays, deal clinics and manager coaching sessions.
- Excellent content development skills, with the ability to produce polished, executive-ready and field-ready deliverables including presentations, playbooks, guides, dashboards and communications.
- Strong program management capability, including planning, prioritisation, stakeholder management, dependency tracking and detailed execution in a fast-moving environment.
- Data-driven mindset with the ability to use CRM insights, enablement platform data, learning metrics and field feedback to identify gaps, track adoption and demonstrate enablement impact.
Preferred
- Experience supporting an Americas sales organisation or large regional sales team.
- Experience in cybersecurity, SaaS, enterprise technology or managed services.
- Experience enabling both direct and channel sales teams.
- Experience building manager enablement, coaching frameworks and reinforcement plans.
- Experience creating dashboards or reporting views that show enablement adoption, readiness and performance impact.
- Experience applying AI-assisted learning, content operations or enablement workflows to improve speed, quality, personalisation and scale.
- Familiarity with MEDDPICC or similar enterprise sales methodologies.
- Experience working in a matrixed global organisation with multiple stakeholders, regions and competing priorities.
Sophos
4.0 Glassdoor
Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response. Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats. Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. More information is available at www.sophos.com.
Founded in 1985
Abingdon-On-Thames, England, GBR
5.5K employees (199 in marketing)
78% recommend to a friend
91% CEO approval
Traffic Signals
Monthly Visitors
6.5M
Monthly Google Ads Budget
$779.6K
Traffic Source Mix
Search
31%
Direct
62.3%
Referral
4.3%
Social
1.3%
Paid
1%
Headcount Trend
Current headcount: ~5.5K
Marketing Team
Marketing Team Size
164 (3% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$125M
Last Raise
$65.2M
Post IPO Equity, 5 years ago
Funding History
- Aug 2021Post IPO Equity • $65.2M
- May 2002Private Equity • $59.8M