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Marketing jobs

3 marketing jobs

5 weeks ago

Director, Brand & Consumer Insights

Farmers Insurance Careers

Los Angeles, CA (Hybrid)Full time$138K/yr – $262K/yr

4 months ago

Marketing Analytics Specialist - Email Campaigns & Distribution

Farmers Insurance Careers

Phoenix, AZ (Hybrid)Full time

4 months ago

Marketing Campaign Specialist

Farmers Insurance Careers

Phoenix, AZ (Hybrid)Full time

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Farmers Insurance Careers

Director, Brand & Consumer Insights

Los Angeles, CA (Hybrid)

$138K/yr – $262K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a brand and consumer insights research engine that connects rigorous measurement with business outcomes, shaping learning agendas, research prioritization, and governance across brand, creative effectiveness, and innovation.

Brand and consumer measurement ownership: brand tracking, brand lift, segmentation, and innovation research.
Actionable insights: translate findings into decisions and cross-functional influence that move metrics.
Governance and portfolio leadership: intake, resource allocation, vendor management, and measurement program design.

Job Description

Responsibilities

Leads complex and high-impact research initiatives from problem definition to synthesis.
Ensures work is rigorous, relevant, and clearly communicated.
Defines and prioritizes the research Brand, Consumer Insights, Creative Effectiveness, Innovation.
Establishes intake processes, aligns resources to highest-value work, and ensures delivery against business priorities.
Responsible for team leadership, talent development, workload management, and resource allocation across the research portfolio.
Partners with senior leaders to define learning agendas and measurement strategies tied to key business outcomes.
Translates insights into actions and communicates impact.
Designs, governs, and continuously improves brand and consumer measurement programs, including brand tracking, brand lift, audience segmentation, innovation research, and consumer insight programs.
Establishes best practices and improves how insights are generated and applied.
Develops and evolves an integrated brand and consumer intelligence ecosystem by connecting audience segmentation, creative testing, brand lift, brand tracking, innovation research, and online communities into a unified measurement framework.

Requirements

Minimum ten years of related experience in quantitative and/or qualitative research (consumer insights, brand research, advertising research, product innovation research, behavioral science or related disciplines) preferably within insurance, financial services or other intangible product and service categories.
Expertise in advanced analytics, people leadership, and building enterprise-scale brand and consumer measurement systems highly preferred.
Education Requirements: High School Diploma or equivalent required. Bachelors degree in a related field preferred. Masters degree in statistics, psychology, economics, or related field preferred.

Preferred

Strong ability to connect consumer, brand, and advertising research to business decisions and influence stakeholders.
Ability to translate research findings into actionable recommendations, prioritize opportunities, and quantify business impact.
Experience building or improving research programs, tools, or processes.
Expertise in advanced research methodologies and statistical techniques including conjoint analysis, MaxDiff, TURF, weighting, indexing, benchmarking, statistical significance testing, driver analysis, regression, correlation analysis, and perceptual mapping.
Experience leading teams responsible for Brand, Creative, and Consumer/Innovation research programs.

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications and location.
CA Only: $146,925 - $249,700
CO Only: $137,775 - $215,490
HI/IL/MN/VT Only: $137,775 - $230,560
MA Only: $137,775 - $230,560
MD Only: $137,775 - $230,560
DC/NJ/NY/OH Only: $137,775 - $249,700
Albany County, NY/Cleveland, OH: $146,925 - $215,490
WA Only: $137,775 - $262,000
Bonus Opportunity (based on Company and Individual Performance)
401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance
What we offer overview

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Leads complex and high-impact research initiatives from problem definition to synthesis.
Ensures work is rigorous, relevant, and clearly communicated.
Defines and prioritizes the research Brand, Consumer Insights, Creative Effectiveness, Innovation.
Establishes intake processes, aligns resources to highest-value work, and ensures delivery against business priorities.
Responsible for team leadership, talent development, workload management, and resource allocation across the research portfolio.
Partners with senior leaders to define learning agendas and measurement strategies tied to key business outcomes.
Translates insights into actions and communicates impact.
Designs, governs, and continuously improves brand and consumer measurement programs, including brand tracking, brand lift, audience segmentation, innovation research, and consumer insight programs.
Establishes best practices and improves how insights are generated and applied.
Develops and evolves an integrated brand and consumer intelligence ecosystem by connecting audience segmentation, creative testing, brand lift, brand tracking, innovation research, and online communities into a unified measurement framework.

Requirements

Minimum ten years of related experience in quantitative and/or qualitative research (consumer insights, brand research, advertising research, product innovation research, behavioral science or related disciplines) preferably within insurance, financial services or other intangible product and service categories.
Expertise in advanced analytics, people leadership, and building enterprise-scale brand and consumer measurement systems highly preferred.
Education Requirements: High School Diploma or equivalent required. Bachelors degree in a related field preferred. Masters degree in statistics, psychology, economics, or related field preferred.

Preferred

Strong ability to connect consumer, brand, and advertising research to business decisions and influence stakeholders.
Ability to translate research findings into actionable recommendations, prioritize opportunities, and quantify business impact.
Experience building or improving research programs, tools, or processes.
Expertise in advanced research methodologies and statistical techniques including conjoint analysis, MaxDiff, TURF, weighting, indexing, benchmarking, statistical significance testing, driver analysis, regression, correlation analysis, and perceptual mapping.
Experience leading teams responsible for Brand, Creative, and Consumer/Innovation research programs.

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications and location.
CA Only: $146,925 - $249,700
CO Only: $137,775 - $215,490
HI/IL/MN/VT Only: $137,775 - $230,560
MA Only: $137,775 - $230,560
MD Only: $137,775 - $230,560
DC/NJ/NY/OH Only: $137,775 - $249,700
Albany County, NY/Cleveland, OH: $146,925 - $215,490
WA Only: $137,775 - $262,000
Bonus Opportunity (based on Company and Individual Performance)
401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance
What we offer overview