Own national retail marketing initiatives and turn consumer insights into go-to-market strategies across multiple retail channels, leading cross-functional demand generation and ROI-focused programs.

Job Description

Responsibilities

Lead national retail marketing initiatives aligned with NPB's strategic priorities.
Identify growth opportunities across supermarkets, mass, club, specialty, and other retail channels.
Develop go-to-market strategies that increase pork volume, value, and consumer demand.
Build relationships with retail customers, manufacturers, processors, distributors, consultants, and industry associations.
Translate consumer insights and market trends into actionable marketing strategies.
Partner with cross-functional teams to develop and execute integrated demand generation programs.
Develop business plans, manage budgets, and measure ROI.
Represent NPB at customer meetings, conferences, and industry events.
Lead and develop assigned team members and cross-functional project teams.
Monitor marketplace trends and competitive proteins to identify opportunities.

Requirements

Bachelor's degree in Marketing, Business, Agricultural Business, Communications, or related field; advanced degree preferred.
8–10 years of leadership experience in retail marketing, retail sales, channel marketing, business development, or related food industry roles.
Proven success developing go-to-market strategies and leading cross-functional initiatives.
Strong relationship-building, communication, presentation, and strategic planning skills.
Experience managing budgets, evaluating ROI, and influencing stakeholders in a matrixed environment.
Proficiency with Microsoft Office, Salesforce or other CRM systems, and presentation tools.
Knowledge of the pork industry or retail food supply chain is preferred.

National Pork Board

We’re proud to support pork producers. Our team works every day to do what’s right for pigs, people and the planet.The National Pork Board is a consumer-focused, producer-led organization that focuses on research, promotion and education to ensure the longevity of pork as a sustainable, nutritious protein. We lead the pork industry as a catalyst and connector to add value and build trust among those who produce, process, sell and consume pork.We strongly support our diverse workforce in many ways by fostering an inclusive and inviting environment. Please consider joining our team if this is a value you share.

Founded in 1986

Clive, Iowa, USA

137 employees (34 in marketing)

www.porkcheckoff.org

Traffic Signals

Monthly Visitors

27.4K

Traffic Source Mix

44%

Direct

47.7%

Referral

5.8%

Social

1.2%

Paid

1.1%

Headcount Trend

Current headcount: ~137

Marketing Team

Marketing Team Size

24 (18% of company)

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Job Summary

Job Description

Responsibilities

Requirements

National Pork Board

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Director, Retail Marketing

Director, Retail Marketing

AVP, Communications

Sr. Manager, Integrated Marketing

Assistant Vice President, Channel Marketing

Director, Retail Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

National Pork Board

Traffic Signals

Headcount Trend

Marketing Team

Recent News