3 days ago
Content Specialist
TruGreen
Nashville, TN (On-site)Full time$55K/yr – $92K/yr
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Content Specialist
Nashville, TN (On-site)
$55K/yr – $92K/yrMid Level4+ years expFull time
Posted 3 days ago
Top 1% of applicants do these two things.
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Job Summary
Own content strategy execution from ideation to publication with a focus on brand awareness, engagement, and lead generation, while ensuring high quality copy, SEO optimization, and cross‑functional collaboration.
- Lead content calendar and workflows
- Collaborate with marketing and design teams to produce multi‑format content
Job Description
Responsibilities
- Collaborating closely with the Senior Manager, Content Marketing to develop content strategies, with a primary focus on promoting brand awareness, fostering engagement, and generating leads.
- Writing high-quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more.
- Editing content, addressing spelling, grammar, punctuation, or inconsistency with our brand voice and guidelines.
- Collaborating with team members to create multimedia content or persuasive copy that resonates with our audience.
- Managing content calendars, deadlines, and workflows to ensure timely delivery of content.
- Creating and optimizing content for search engines (SEO) to boost search rankings.
- Conducting research on relevant topics to verify credibility of content.
- Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a similar field.
- Demonstrated experience (4+ years) of content writing and copywriting, supported by a portfolio of published work.
- Exceptional writing and editing skills.
- Highly creative with meticulous attention to detail across multiple channels and formats.
- Knowledge of basic HTML.
- Familiarity with SEO best practices for optimizing content and increasing online visibility.
- Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining a high level of quality.
- Articulate communicator with excellent interpersonal skills who can establish and maintain relationships with individuals across the organization.
- Proficient in crafting comprehensive briefs for agency/partner collaborations.
Benefits
- Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen
For over 40 years, our associates at TruGreen have demonstrated unwavering commitment and dedication, providing top-tier lawn care and exceptional service to our customers, with each lawn presenting a new opportunity.Our associates embody the essence of customer service, reflecting our core values of Safety, Service, Teamwork, Accountability, and Respect. Their passion for our customers and communities, coupled with a strong sense of camaraderie, has positioned us as a leader in the lawn care industry. By consistently exceeding expectations and delivering high-quality care, our team serves as the backbone of our business; therefore, we firmly believe in investing in our associates just as they invest in our customers.We are committed to supporting our team with competitive salaries, comprehensive benefits, opportunities for career growth, and the stability that comes from over four decades of proven success. Joining TruGreen means embarking on a career that you can truly love, where you’ll be valued and respected every step of the way.Additionally, TruGreen is dedicated to diversity and inclusion, and we encourage candidates from diverse backgrounds to apply. We are an Equal Opportunity/Affirmative Action Employer for Minorities, Females, Protected Veterans, and Individuals with Disabilities. Together, we look forward to creating a welcoming and inclusive environment where everyone can thrive
Traffic Signals
Monthly Visitors
25.1K
Traffic Source Mix
Search
29.4%
Direct
47.2%
Referral
16.7%
Social
5.3%
Paid
1.2%
Headcount Trend
Current headcount: ~6.5K
Marketing Team
Marketing Team Size
70 (1% of company)
Median Career Experience
13 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Alyssa P.
Chief Marketing Officer
At the company for 2 years 10 months
Doug Terfehr
Head of Integrated Marketing, Partnerships, Brand Public Relations
At the company for 1 year 5 months
Caitlin C.
Director, Customer Experience & Lifecycle Marketing
At the company for 1 year 5 months
Jamie S.
Digital Marketing & Ecommerce Director
At the company for 6 years